HM LAPTOP
A premium e-commerce experience connecting product discovery, search visibility and purchase intent.
E-commerce website development
Online store • Catalogue & product pages • Payment & delivery • WooCommerce & Shopify • Acquisition
Based in Casablanca, we build online stores for brands across Morocco.
An e-commerce website has one job first: to sell. Visitors find the product, understand the price and delivery terms, then order without friction, most often from their phone.
We build WooCommerce, Shopify and custom online stores for brands and retailers in Morocco: catalogue, product pages, checkout, payment, delivery and sales tracking.
Sales tracking (Google Analytics, Meta Pixel, Google Merchant Center) can be set up at launch, so that SEO and campaigns start on reliable data.
E-commerce website development in Morocco: a store built to sell
Mohtaoua builds e-commerce websites in Morocco for brands, retailers and distributors that want to sell online: WooCommerce or Shopify store, catalogue, product pages, payment, delivery and order tracking.
What sets a store apart from a showcase website is the purchase journey: search and filters, product page, cart, payment and delivery options, confirmation and tracking. Every step is designed mobile-first.
In Morocco, a store usually combines card payment, through a banking gateway such as CMI, with cash on delivery, which is still widely used. We set up the payment and delivery options your business can actually offer.
PARFUMAROC
An editorial e-commerce experience for a Moroccan perfume house, combining brand image, content, organic search and paid acquisition.
JAP IN VINTAGE
An online gallery for JB’s unique upcycled vintage pieces: the artist, the Mot’Art concept and a simple path to a quote request.
01 / Online store
Building the store
The structure, the catalogue and the pages that sell.
- Custom store
- WooCommerce setup
- Shopify setup
- Catalogue structure
- Categories & filters
- Product pages
- Variants: sizes, colours, formats
- Product visuals
- On-site search
- Delivery, returns & contact pages
02 / Payment & deliveryCheckout, payment &
Checkout, payment &
delivery
The moment a sale is won, or lost.
- Cart & checkout
- Guest checkout
- Online card payment
- Cash on delivery
- Delivery zones & fees
- Confirmation emails
- Order tracking
- Inventory management
- Customer account
- Order alerts for your team
TRACKING & ACQUISITION
Measuring and growing sales
A store sells when people can find it, and when you know what works.
Sales tracking
Google Analytics 4 and purchase events, which can be set up from launch.
Meta Pixel
Pixel and conversion events to measure and optimise Meta campaigns.
Google Merchant Center
Product feeds to appear in Google Shopping.
E-commerce SEO
Well-structured categories, indexable product pages and structured data.
Acquisition campaigns
Meta Ads, Google Ads and TikTok Ads, from catalogue campaigns to remarketing.
Conversion optimisation
Analysis of the journey, cart and checkout to reduce drop-offs.
[ 04 / METHOD ]
Our e-commerce method
From catalogue to first order.
01/
Scope
We define the catalogue, the payment and delivery options, and what the store needs to do.
02/
Structure
We organise categories, filters, product pages and the checkout.
03/
Design
We design the store interface, mobile first, in line with your brand identity.
04/
Develop
We set up the platform, payment, delivery, emails and sales tracking.
05/
Launch
We test the ordering journey and launch the store; a handover session can be planned for your team.
WooCommerce, Shopify or custom?
The right choice depends on your catalogue, your budget and how independent you want to be.
WooCommerce
WordPress's e-commerce extension: flexible, hosted on your own server, suited to a store that lives alongside a content website.
Shopify
A hosted, ready-to-use platform: quick to launch, with a monthly subscription and a large app ecosystem.
Custom
When the journey, pricing rules or integrations go beyond what a standard theme allows.
Why sell online?
A well-built store helps you:
Sell around the clock
Take orders outside shop opening hours.
Reach all of Morocco
Serve customers beyond your own city.
Measure every sale
Know where orders come from and what triggers them.
Make advertising pay
Tie campaigns to sales, not just clicks.
Own the customer relationship
Build a customer base you can follow up and retain.
Our deliverables
Depending on the project, an e-commerce engagement can include:
Online store
WooCommerce, Shopify or custom, ready to sell.
Catalog
Categories, filters, product pages and variants.
Payment & delivery
Payment methods, delivery zones and fees set up.
Transactional emails
Order confirmation, shipping and cart reminders.
Measurement
Google Analytics 4, Meta Pixel and Google Merchant Center.
Handover
Team training on managing products and orders.
FAQ — E-commerce website development
A showcase website presents a business and invites people to get in touch. An e-commerce website lets them buy directly: catalogue, cart, payment, delivery and order tracking. It therefore needs more setup and more product content.
WooCommerce suits you if you want to control hosting and grow a content-rich website; Shopify, if you want to launch a hosted store quickly on a monthly subscription. We recommend a solution once we have seen your catalogue, budget and organisation.
Card payment goes through a gateway connected to a bank; CMI is the most widespread in Morocco and requires a contract with your bank. Many stores also offer cash on delivery. We set up the payment methods your contracts allow.
It mainly depends on the number of products, how ready the photos and copy are, and the payment and delivery integrations. The schedule is set after the scoping phase.
The cost depends on the platform, the number of products, the design and the integrations. Our starting prices are published on our Pricing page; the free quote follows a first conversation.
Yes. We can redesign a store or migrate it to another platform, carrying over the products and setting up the necessary redirects to preserve the search rankings already earned as far as possible.
Yes. SEO and Meta Ads, Google Ads and TikTok Ads campaigns are part of our expertise; they can start as soon as the store goes live.
Yes. WooCommerce and Shopify let you add products, manage stock and track orders without a developer; a handover session can be planned for your team. Maintenance and improvements can then be provided if you wish.
Need a website to present your business?
Showcase website, corporate website or landing page: when the goal is to inform and receive enquiries rather than sell online, see our website development offer.
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