[ 02 / EXPERTISE ]
Branding &
identity
We build distinctive, coherent and memorable brand identities, from positioning through to visual applications.
Explore the expertiseBranding &
identity
ArtBrand strategy • Visual identity • Naming • Logo • Packaging • Art direction
Branding agency in Morocco — based in Casablanca, working across Morocco
We create distinctive, coherent and memorable brand identities for companies, institutions and brands looking to strengthen their positioning in Morocco.
From brand strategy to visual identity, from logo to packaging, from graphic charter to art direction, we design a brand universe built to be recognizable across every touchpoint: digital, social media, print, packaging and physical environments.
Our approach combines strategy, design and art direction to turn an idea into a clear, credible and lasting brand.
Branding agency in Morocco: brand strategy, visual identity and packaging
Mohtaoua is a branding agency in Morocco. We support businesses with their brand strategy, visual identity, naming, packaging and art direction.
Mohtaoua's branding services cover positioning, logo, visual guidelines, brand guidelines, packaging and roll-outs across digital, print and social media.
Based in Casablanca, Mohtaoua works with businesses across Morocco, on site or remotely, to build brands that are consistent, credible and ready to grow.
Branding &
- 01
Brand strategy
Clarify positioning and brand architecture.
- Positioning
- Naming
- Brand territory
- Architecture
- 02
Visual identity
Build the logo, colors and typography.
- Logo
- Colors
- Typography
- Graphic system
- 03
Art direction
Define the concept and the visual universe.
- Concept
- Moodboard
- Art direction
- Visual universe
- 04
Packaging
Design labels, gift boxes and product packaging.
- Labels
- Gift boxes
- Sleeves
- Product packaging
- 05
Print & collateral
Roll out brochures, catalogs and stationery.
- Brochures
- Catalogs
- Stationery
- POS displays
- 06
Brand guidelines
Document the brand guidelines and applications.
- Graphic charter
- Brand book
- Guidelines
- Applications
MILLENNIA
Group PrivéA premium brand for a training centre in Marrakech: identity, art direction and content designed to be found, understood and chosen.
Chiyamex
A stronger identity and more consistent content to present the brand’s bakery equipment across all its channels.
01 / Brand identityBrand strategy &
Brand strategy &
visual identity
Create a recognisable, consistent brand across every point of exposure.
- Brand strategy
- Positioning
- Naming
- Brand architecture
- Logo & logotype
- Visual identity
- Color palette
- Typography
- Graphic charter
- Brand guidelines
- Rebranding
- Art direction
02 / Packaging & collateralPackaging &
Packaging &
marketing collateral
Carry the identity through to every customer touchpoint and every package.
- Packaging
- Labels
- Gift boxes & cases
- Printed materials
- Stationery
- Catalogs & brochures
- Menus
- POS displays
- Signage
- Sales materials
[ 03 / METHOD ]Our branding
Our branding
method
A method designed to turn strategy into a striking identity.
01/
Understand
We analyze your business, your market, your audience and your goals.
02/
Position
We define the brand territory, positioning and codes that will set the brand apart.
03/
Design
We develop the visual identity, logo, typefaces, colors and art direction.
04/
Deploy
We turn the identity into a consistent system that works across digital, print, social media and physical materials.
Why invest in your
branding?
A strong identity helps you:
Clarify your positioning
Make it instantly clear who you are and what you offer.
Strengthen your credibility
Build a professional, consistent image with your customers.
Stand out
Build visual codes that belong to your brand alone.
Create consistency
Use the same visual language across all your touchpoints.
Prepare for growth
Create an identity structured enough to support new products, services or markets.
Branding for
businesses in Morocco
We develop identities tailored to the realities of the Moroccan market and to a range of industries:
- Retail & e-commerce
- Real estate
- Food service & hospitality
- Cosmetics & beauty
- Food industry
- Technology & SaaS
- Training & education
- Services & businesses
- Institutions & organizations
Our deliverables
Depending on your project, a branding engagement can include:
Brand strategy
Positioning, brand platform, territory.
Visual identity
Logo, colors, typefaces, graphic elements.
Brand guidelines
Usage rules and visual system.
Packaging
Graphic design and roll-outs.
Art direction
Photo style, iconography, composition and communication.
Brand applications
Social media, website, stationery, presentations, signage and sales materials.
FAQ — Branding &
identity
A branding agency does far more than design a logo. It defines a brand's strategic positioning, voice, vision and complete visual universe so that it is striking, memorable and aligned with its growth goals among its target audience.
The price of a visual identity depends on the scale of the project, the range of materials required (packaging, editorial guidelines, brand guidelines) and the company's ambitions. We offer tailored support for startups and large accounts alike.
The logo is only the keystone of your signature. The visual identity covers the entire graphic ecosystem: palettes, typographic rules, layout, textures, iconography and overall tone, so your brand is recognisable even when the logo isn't shown.
Yes. We work with businesses based in Casablanca, Marrakech, Rabat, Tangier and throughout the Kingdom, on site or remotely.
Absolutely. We handle packaging design end to end, from the graphic line to die-cuts, technical print finishes and specification sheets for printers.
Yes. A rebrand starts from what already works: we audit the current identity, keep the elements your customers recognise and evolve the rest, from the logo to your materials.
It depends on the scope (logo only, full identity, packaging) and on the number of review rounds. We set a precise schedule when the project starts.
Your brand, as a gift too
Corporate gift boxes in your colours, logo engraved or printed and an NFC card included: 4 packs from 199 to 899 DH or a made-to-measure selection.
See corporate giftsGet started