Illuminated billboard on a Moroccan boulevard at night

Mohtaoua Outdoor 360

Outdoor advertising and billboard advertising in Morocco

Request your advertising locations online: Mohtaoua checks availability, sends you a quote, then handles the installation and the tracking of your campaign.

Your ad on the street. Your results on a dashboard.

  • 4×3 billboards, LED screens, indoor, bus shelters, large format
  • Online booking request, no commitment
  • Availability checked before every quote
  • Dated installation photos and measured QR codes

[ 01 / The service ]

Billboard rental, from request to report

Mohtaoua, a communication agency based at Technopark Casablanca, organises billboard rental and your outdoor campaigns across Morocco: finding locations with the operators, designing the visuals, printing, installation and tracking. Everything is managed from an online space, with figures whose source is always shown.

  • 01

    Verified locations

    Every support in the catalogue has a unique ID, real photos, its dimensions and its position. Its availability is checked for every request, before any quote.

  • 02

    One team, from design to installation

    Artwork for each support’s format, printing, installation and removal, with the creatives approved before the campaign goes live.

  • 03

    Measurable tracking

    Dated installation photos, campaign QR codes, recorded scans and WhatsApp clicks, PDF report: you know what was done and what was measured.

[ 02 / Advertising supports ]

Every format of billboard advertising

From the 4×3 poster to the LED screen, one request to combine supports and cities.

  • Classic billboard on a palm-lined boulevard

    Classic billboards

    4×3, 12 m² and urban formats, in town and along busy roads.

  • Large LED advertising screen on a building at dusk

    Digital LED screens

    Dynamic display (DOOH): scheduled spots, several messages on one screen.

  • Vertical advertising screens in a shopping centre atrium

    Indoor advertising screens

    Shopping centres, halls and busy places, close to the purchase.

  • Bus shelter with an advertising poster at sunset

    Bus shelters and street furniture

    Bus stops, mupis and street furniture, at pedestrian level.

  • Large-format billboard beside an expressway

    Large format and motorways

    Monumental supports at city entrances and along major roads.

  • Moroccan boulevard with several illuminated advertising supports

    Multi-city campaigns

    The same message in several cities, coordinated and tracked in one place.

  • Technician checking a billboard installation on a tablet

    Design and installation

    Visuals designed for the right formats, printing, installation and removal.

  • Campaign tracking dashboard on a computer screen

    Tracking and reporting

    Installation proof, QR code scans and a downloadable campaign report.

Illustrative photos. The published locations, with their real photos, are in the catalogue.

[ 03 / Booking request ]

Booking a billboard: how it works

  1. Selection

    You choose locations in the catalogue, or describe what you need: cities, formats, dates.

  2. Booking request

    You send your request online with your dates, budget and options. It blocks no location and commits you to nothing.

  3. Check and quote

    Mohtaoua checks availability with the operators and sends you a quote.

  4. Confirmation

    The booking becomes firm once you accept the quote and Mohtaoua confirms; the artwork is then approved.

  5. Display and tracking

    Installation, installation photos, QR code scans and a final report in your space.

No booking is confirmed instantly: every request is checked by the team. A request blocks no location and no online payment is ever requested.

[ 04 / Location map ]

Billboard advertising, city by city

The catalogue can be filtered by city, support type, format, period and indicative budget. Each sheet shows the photos, the specifications and the unavailability already known; availability is confirmed by the team when the quote is prepared.

CasablancaRabatMarrakechTangerAgadirFèsOujdaLaâyouneDakhla

The catalogue is being built: describe what you need and the team will look for suitable locations and send you a quote.

Statistics dashboard of an outdoor campaign

[ 05 / Mohtaoua Ads Manager platform ]

A dashboard that doesn’t inflate the numbers

Active campaigns, locations, duration, installation proof, scans, WhatsApp clicks and attributed requests, budget: every indicator shows its source.

MeasuredRecorded by the platform or by the equipment.
Declared by the partnerFigure supplied by the operator, not verified by Mohtaoua.
EstimatedCalculated with the stated method: it is not a measurement.
Data unavailableNo reliable source for this figure.

A screen playing an ad does not prove that anyone saw it: plays are never converted into audience figures.

Woman scanning the QR code of a poster with her smartphone

[ 06 / Interactive advertising ]

QR codes and interaction tracking

Each campaign, and if needed each billboard, gets its own link and QR code. Passers-by land on a dedicated page; the interaction is recorded server-side.

  • Unique link and downloadable QR code (SVG for print, PNG)
  • Redirect to the campaign landing page, UTM parameters added automatically
  • WhatsApp clicks tracked and requests attributed to the campaign
  • Bots, link previews, repeats within 30 minutes and internal team not counted
  • No IP address stored; CSV export of interactions
Technician checking a billboard installation

[ 07 / Proof of display ]

Every installation documented

For classic billboards, installation is proven by photos; for screens, by the device’s play log when it is connected.

  • Photos before and after installation, checks during the campaign and removal
  • Date, operator and GPS coordinates when available
  • Approved by Mohtaoua before it appears in your space
  • LED screens: connection status and play log depending on the installed player

Screen player integration is being prepared: it will be enabled screen by screen, after testing on the real device.

[ 08 / Offers ]

Packages and solutions on quote

The price depends on the cities, locations, formats and duration: every offer is quoted after availability has been checked.

  • Outdoor Essential

    Classic billboards, from design to installation proof.

    On quote
    • Classic billboards and street furniture
    • Poster design
    • Printing and installation
    • Dated installation photos
    Request a quote
  • Outdoor Digital

    LED and indoor screens, scheduling and play tracking.

    On quote
    • LED and indoor screens
    • Creatives adapted to each format
    • Play scheduling
    • Play reporting depending on the equipment
    Request a quote
  • Outdoor Performance

    Multi-support campaigns measured by QR code and landing page.

    On quote
    • Several supports and formats
    • Tracked QR codes and campaign links
    • Dedicated landing page
    • Scans, WhatsApp clicks and requests tracked
    Request a quote
  • Outdoor 360 Premium

    Multi-city outdoor advertising, coordinated with your digital campaigns.

    On quote
    • Campaigns in several cities
    • Can be coordinated with Meta Ads and Google Ads
    • Campaign dashboard
    • End-of-campaign report
    Request a quote

Options

  • Graphic design
  • Video production
  • Installation
  • Landing page
  • QR code and tracking
  • Custom report
  • Meta Ads campaign
  • Google Ads campaign

[ 09 / FAQ ]

Billboard advertising in Morocco: your questions

How do I book a billboard in Morocco?

Choose one or more locations in the catalogue, or describe your needs in the form, then send a booking request with your dates. Mohtaoua checks availability with the operators and sends you a quote. The location is only booked once you accept the quote and Mohtaoua confirms. No payment is requested online.

How much does it cost to rent a billboard in Morocco?

The price depends on the city, the location, the format, the type of support (classic, LED, street furniture) and the duration. Mohtaoua sends you a detailed quote after checking availability; when a location has an indicative price, it is shown in the catalogue.

Is the availability shown in the catalogue guaranteed?

No. The catalogue shows the unavailability already known (planned campaigns, maintenance, periods blocked by the operator), but the real availability of a location is always checked by Mohtaoua when the quote is prepared.

What types of advertising supports do you offer?

Classic billboards, digital LED screens, indoor screens in busy places, bus shelters and street furniture, large format at city entrances and along major roads. The catalogue only shows verified locations.

In which cities can I run a billboard campaign?

The catalogue is organised by city: Casablanca, Rabat, Marrakech, Tangier, Agadir, Fez and other Moroccan cities, depending on the locations offered by the operators. For a multi-city campaign, list the cities you want in your request.

What is DOOH advertising?

DOOH (digital out-of-home) means advertising on digital screens: outdoor LED or indoor screens. One screen plays several messages in a loop; depending on the equipment, a play log can be provided. A play is not a view: Mohtaoua never presents it as audience.

How do I measure the effectiveness of a billboard campaign?

With links and QR codes specific to each campaign and each location: unique scans, WhatsApp clicks and requests received are recorded by the platform. Figures supplied by an operator are marked as declared, estimates state their method, and a figure without a reliable source is shown as unavailable.

Will I get proof that my poster was installed?

Yes. Every installation is documented with dated photos before and after, the operator’s name and the GPS position when available. The photos are approved by Mohtaoua, then visible in your space and in the campaign report.

How far in advance should I send a booking request?

As early as possible, especially for popular locations and multi-city campaigns: availability is checked for every request, and a request on its own blocks no location.

Advertising agency or billboard owner: how do I become a partner?

Advertising agencies, owners and operators of supports can create a partner account, list their billboards and screens and declare their unavailable periods. Every support is checked by Mohtaoua before being offered to advertisers. The partner platform is in French. Become a partner (in French).

[ 10 / Request ]

Request a location or a quote

Cities, formats, dates, budget: describe your project. The team checks the availability of the locations and sends you a quote. Nothing is booked before you agree.

No-commitment request: the booking is only confirmed after availability has been checked and the quote accepted.