Pages, categories, products and content optimised for search: a meta description for every product page, an XML sitemap, readable URLs and a bilingual French / Arabic site.
01 — OverviewWeb · E-commerce · SEO · GEO · Ads
A perfume house,
an editorial store.
Parfumaroc is a Moroccan perfume house built around an editorial and e-commerce world.
The site brings together fragrance discovery, brand presentation, collections, collaborations and editorial content in a single experience.
The HouseCraft · light · materials
02 — Our missionSelling and storytelling
Creating an e-commerce experience that can sell a fragrance while building a true brand world.
- 01Web design & development
A premium e-commerce experience designed around the product and the Parfumaroc world.
- 02E-commerce
Navigation and product experience structured around the Men, Women and Unisex collections, the best-sellers and the olfactory families.
- 03SEO
Structure, content and page optimisation to strengthen organic visibility on fragrance-related searches.
- 04GEO / AI Search
Content and semantic structure designed so that search engines and AI assistants understand the brand and its products.
- 05Ads
Ad campaigns built and optimised to generate visibility, qualified traffic and conversions.
03 — The challengePremium, clear, commercial
More than an
online store.
The challenge wasn’t simply to build a store. It was to create an experience that could bring together brand image, fragrance discovery, editorial content, product and purchase.
With a premium world that remains clear and commercial.
- 01Brand image
- 02Fragrance discovery
- 03Editorial content
- 04Product
- 05Purchase
04 — The digital approachE-commerce × storytelling
Not reducing fragrance
to a product page.
The site deliberately blends e-commerce and storytelling. The navigation brings together the collection, “Build Your Pack”, the offers, “The House”, the collaborations and the “Journal”.
DiscoverExploreUnderstandChooseBuy
05 — E-commerceCollections · Families · Product
Finding your fragrance
by desire, not by reference.
Three entry points by gender, eight olfactory families and product pages that explain the fragrance before selling it.
Extrait de parfumProduct page · Olfactory architectureThe sensory score
- 01 · TopLemon · bergamot · orange
- 02 · HeartMediterranean fruits
- 03 · BaseAmber · vanilla · white musk
- Family
- Fruity
- Gender
- Unisex
- Concentration
- Extrait de parfum
- Longevity
- 8–12h
- Sillage
- Strong
- Season
- Summer
30 ml50 ml100 ml
Add to cart24/48h delivery across Morocco · Cash on delivery · Order via WhatsApp
Custom editionBuild Your Pack
Three signature fragrances in the size of your choice, at a special price.
Travel sizePack 30 ml199,00 MAD
Generous sizePack 50 ml249,00 MAD
- 3 bottles of your choice
- Free rigid case
- Discovery samples included
- Free personalised engraving
Product page and pack recreated from the live site.
06 — Editorial contentThe House · Journal · Collaborations
Few objects,
plenty of space.
“The House” tells the story of craft, materials and Moroccan light. The “Journal” extends the world through slow images. The fragrances are photographed like fashion objects.
07 — SEO + GEOSearch · Content · AI
Being found,
and being understood.
Search visibility no longer stops at Google. The site structure serves both organic search and the generative engines that answer users’ questions directly.
Content organised around the products, the house’s world and the olfactory families, from the Journal all the way to the product page.
Structured information (gender, family, notes, longevity, sillage, season) so that the brand, its products and their context are easily interpreted by generative engines and AI assistants.
women's perfume morocco
parfumaroc.ma › fr › collections › femmePerfumes for her — Parfumaroc
Floral, fruity and gourmand fragrances in extrait de parfum. 24/48h delivery across Morocco.
parfumaroc.ma › fr › parfumsAll perfumes — Parfumaroc
Explore the collection by gender and olfactory family.
Which fresh, fruity perfume for summer in Morocco?
AI answer
For summer, a fragrance from the fruity family with a citrus opening is a good choice. Parfumaroc offers extraits de parfum sorted by family, with top, heart and base notes, longevity and sillage.
parfumaroc.ma
- ParfumarocThe House
- CollectionsFor him · For her · Unisex
- Olfactory families8 families
- ProductExtrait de parfum · 30 / 50 / 100 ml
- NotesTop · Heart · Base
Search result and AI answer shown for illustration purposes.
08 — AcquisitionA paid media ecosystem
Attract, convince,
bring them back.
The campaigns don’t live in isolation: Meta creates desire, Google captures intent, and remarketing brings back those who have already looked at a fragrance.
AwarenessTrafficRetargetingConversion
Search intentAcquisitionProducts
VisitorsViewed productsRe-engagement
parfumarocSponsored
The fragrance that feels like youDiscover
Sponsored · parfumaroc.maExtraits de parfum from 49 MAD — Parfumaroc
For him, for her, unisex. 24/48h delivery across Morocco. Cash on delivery.
CollectionsBuild Your PackOn Sale
AwarenessTrafficRetargetingConversion
Ad formats shown as mockups.
09 — OutcomeParfumaroc · parfumaroc.ma
Brand image, content, search and acquisition, in one experience.
An online store that combines brand image, content, organic search and paid acquisition in a single digital experience.
Next case studyJAP IN VINTAGEWeb · E-commerce · Digital experience
