[ 05 / EXPERTISE ]
Performance &
acquisition
We build acquisition systems that attract qualified audiences, generate leads and improve conversion.
Explore the expertisePerformance &
Acquisition
Meta Ads, Google Ads, TikTok Ads, lead generation, conversion.
Performance marketing agency in Morocco — based in Casablanca, working across Morocco
We help businesses attract the right audiences, generate qualified prospects and turn traffic into business opportunities.
From acquisition strategy to campaign creation, from tracking to conversion optimization, we build digital setups designed to measure performance and continuously improve results.
Our approach combines data, creative, media and conversion to make digital advertising a genuine growth driver.
Digital advertising in Morocco: Meta Ads, Google Ads, TikTok Ads and lead generation
Mohtaoua is a digital performance and acquisition agency in Morocco. We support businesses with their advertising strategy, lead generation, conversion and digital performance tracking.
Mohtaoua's Performance & Acquisition services include Meta Ads, Google Ads, TikTok Ads, lead generation, landing pages, retargeting, tracking, analytics and conversion optimization.
Mohtaoua can design acquisition campaigns to generate leads, WhatsApp conversations, qualified traffic or e-commerce sales, depending on the business's goals.
Performance &
- 01
Paid media
Run Meta, Google, TikTok and YouTube Ads.
- Meta Ads
- Google Ads
- TikTok Ads
- YouTube Ads
- 02
Lead generation
Structure lead capture and the CRM connection.
- Leads
- Forms
- CRM
- 03
Conversion
Improve landing pages, funnels and retargeting.
- Landing pages
- CRO
- Funnels
- Retargeting
- 04
E-commerce performance
Drive e-commerce acquisition and conversion.
- Acquisition
- Product Ads
- Conversion
- Remarketing
- 05
Tracking & analytics
Set up GA4, GTM, pixels and dashboards.
- GA4
- GTM
- Meta Pixel
- Dashboards
- 06
Growth
Test, optimize and evolve campaigns.
- Testing
- Optimization
- Scaling
- Performance
MILLENNIA
Group PrivéA premium learning brand and digital ecosystem built to be found, understood and chosen.
PARFUMAROC
An editorial e-commerce experience for a Moroccan perfume house, combining brand image, content, organic search and paid acquisition.
SPA CASABLANCA
A refined digital experience connecting local discovery to a personal booking journey.
01 / Paid media
Paid media
Be visible to the right audiences.
- Meta Ads
- Facebook Ads
- Instagram Ads
- Google Ads
- Search Ads
- Performance Max
- TikTok Ads
- YouTube Ads
- LinkedIn Ads
- Retargeting
- Local campaigns
- Lead generation campaigns
- E-commerce campaigns
02 / Lead generation
Lead generation
Turn attention into business opportunities.
- Training & education
- Real estate
- Services
- B2B
- Health & wellness
- Retail
- Automotive
- Hospitality
- E-commerce
03 / Conversion & CROConversion &
Conversion &
CRO
More value from existing traffic.
- Landing pages
- User journeys
- Calls to action
- Forms
- Product pages
- Conversion funnel
- A/B testing
- Mobile optimization
- Retargeting
- CRO
ANALYTICS & TRACKINGAnalytics &
Analytics &
tracking
Measure what really matters. A performance strategy requires reliable data.
Google Analytics 4
Traffic and behavior analysis.
Google Tag Manager
Event and tag management.
Meta Pixel & Conversions API
Measurement of interactions and conversions from Meta campaigns.
Google Ads conversion tracking
Tracking of actions coming from Google campaigns.
Performance dashboards
Key KPIs centralized in clear, readable reports.
Profitability metrics
CPC, CPL, CPA and ROAS tracked for each campaign, against the enquiries actually received.
[ 05 / METHOD ]
Our acquisition method
A data- and results-driven approach.
01/
Diagnose
We analyze your business, your audiences, your existing campaigns, your offer and your conversion journeys.
02/
Target
We define priority audiences, intents, channels and segments.
03/
Build
We prepare the campaigns, messaging, creatives, landing pages and tracking.
04/
Launch
We roll out the campaigns and monitor the first performance signals.
05/
Optimize
We analyze the data and adjust audiences, creatives, budgets, placements and journeys.
06/
Scale
Once performance is consistent, we identify opportunities to expand and diversify the campaigns.
Performance marketing for businesses in Morocco
We support businesses that want to:
Generate leads
Build a steady flow of prospects from digital channels.
Grow their online sales
Drive qualified traffic to an e-commerce store.
Promote a new offer
Launch a product, service, training program or new business line.
Expand their local presence
Target a specific city, region or market.
Improve their existing campaigns
Identify wasted spend and optimization opportunities.
Campaigns tailored to your goals
Lead Generation
To generate inquiries, form submissions, calls or WhatsApp conversations.
E-commerce
To grow sales and optimize the purchase journey.
Traffic & visibility
To attract qualified audiences to a website or an offer.
Remarketing
To re-engage people who have already interacted with your brand.
Local acquisition
To target customers in a specific city or region of Morocco.
B2B
To generate business opportunities with decision-makers and professionals.
Why invest in digital performance?
Digital advertising becomes a lever when it is measured.
Reach the right audiences
Deliver the right messages to defined segments.
Measure results
Track clicks, leads, sales and conversions.
Optimize budgets
Identify the campaigns, audiences and creatives that truly perform.
Improve conversion
Reduce friction between first contact and action.
Build an acquisition system
Create a repeatable engine instead of relying on one-off actions.
Our deliverables
Depending on the project, a Performance & Acquisition engagement may include:
Acquisition audit
Analysis of campaigns, audiences, journeys and tracking.
Media strategy
Channels, audiences, objectives, budget and campaign structure.
Campaign creation & management
Setup, launch, management and optimization.
Landing pages
Landing pages designed for conversion.
Tracking & analytics
Events, conversions, pixels and dashboards.
Reporting
Performance analysis and optimization recommendations.
FAQ — Performance &
acquisition
A digital performance agency helps businesses generate traffic, prospects or sales through digital channels, while measuring and optimizing campaign performance.
We work with Meta Ads, Google Ads and TikTok Ads, among others, depending on the business's audiences, goals and business model.
Yes. Campaigns can be designed to generate WhatsApp conversations, with a journey that then allows prospects to be qualified and followed up.
No. Acquisition can cover media strategy, campaign creation, landing pages, tracking, data analysis and conversion optimization.
The budget depends on the industry, geographic area, audience, offer, channel used and objectives. The media budget and management fees should be defined separately depending on the project.
Depending on the objective, we can track impressions, clicks, cost per result, leads, conversions, revenue and return on ad spend, among other metrics.
Yes. Mohtaoua supports businesses in every city in Morocco: Casablanca, Rabat, Marrakech, Tangier, Fez, Agadir and beyond, as well as companies operating remotely.
Yes. An engagement can start with an audit of the campaigns, tracking, audiences, creatives and conversion journey, before defining the priority optimizations.
Depending on the goal: cost per click (CPC), cost per lead (CPL), cost per acquisition (CPA) and return on ad spend (ROAS), as well as the enquiries actually received and their quality. Dashboards link spending to results.
Your campaign on the street too
Billboards, LED screens, bus shelters and large format in Morocco, coordinated with your Meta Ads and Google Ads campaigns, on booking request.
Discover outdoor advertisingGet started