Website prices in Morocco: what drives the budget and how to brief an agency

In Morocco, the price of a website depends mainly on five factors: the type of site (brochure, e-commerce or custom platform), the number of pages and languages, the level of design, the features to be built and what is included after launch (content, SEO, maintenance). At Mohtaoua, a web development project starts from 8,000 DH, an e-commerce site from 15,000 DH, and ongoing SEO from 3,000 DH per month. The final price is set after a precise brief: here is what moves it and how to prepare it.

Why quotes vary so much

Two quotes for “a website” can describe two very different projects. One installs an existing theme and drops your text into it; the other designs a custom interface, writes the content, optimises speed and prepares SEO. Both are called “a website”, but neither the work nor the result is comparable. Before comparing amounts, you therefore need to compare scopes.

The factors that drive the price

• The type of site: brochure, catalogue, online store, platform with a customer area.
• The number of page templates to design, more than the total number of pages.
• Languages: each version needs translation, proofreading and, for Arabic, a right-to-left layout.
• Design: adapting a theme or an art direction created for the brand.
• Features: booking, payment, filters, advanced forms, search.
• Integrations: CRM, ERP, invoicing tool, payment gateway, WhatsApp.
• Content: text, photos and videos supplied by you or produced by the agency.
• SEO: structure, structured data, redirects in the case of a redesign.
• After launch: hosting, maintenance, updates, training.

Our starting prices

To give an honest order of magnitude, here are our entry points. Web development starts from 8,000 DH per project. An e-commerce site starts from 15,000 DH per project, because it involves a catalogue, cart, payment, delivery and order management. SEO support starts from 3,000 DH per month, because search optimisation is ongoing work, not a box ticked at launch.

These are starting amounts, not fixed packages: the final quote depends on the scope we define together. All our starting prices are listed on our Pricing page.

Costs to plan for after launch

A website budget doesn’t stop on launch day. Plan the recurring lines from the start, even modest ones, to avoid unpleasant surprises:

• The domain name and hosting, renewed every year.
• Any paid licences or extensions.
• Maintenance: updates, backups, security, small fixes.
• Content production to keep the site alive.
• SEO and, if needed, advertising to generate traffic.

How to brief a web agency

A good brief fits on two pages and lets every agency price the same project. It doesn’t need to be technical: above all, it must be clear about the goal and the constraints.

• The main goal: generate quote requests, sell online, recruit, reassure partners.
• The audience: who visits the site, on which device, in which language.
• The list of planned pages or sections.
• Must-have features, separated from nice-to-haves.
• Content already available: logo, brand guidelines, text, photos, videos.
• Two or three websites you like, and why.
• The tools to connect and who will manage the site afterwards.
• The desired timeline and a budget range.

Giving a budget range isn’t a trap: it lets the agency propose the right level of response, rather than an oversized quote or a cut-price site.

Comparing quotes without getting it wrong

Once the proposals are in, ask every provider the same questions. The answers often reveal more differences than the total amount.

• Is the design custom-made or based on a theme?
• Are the domain name, hosting and admin access in your name?
• How many rounds of revisions are planned?
• Are SEO basics and mobile speed included?
• Who writes and uploads the content?
• Is training planned for your team?
• What does maintenance cover after launch?

The most common pitfalls

• Choosing the cheapest quote without comparing scopes.
• Leaving the domain name registered to the provider.
• Forgetting the content, then delaying launch by several weeks.
• Redesigning an existing site without a redirect plan and losing Google traffic.
• Neglecting the mobile version even though most visits happen there.

The right price for a website is the one that matches a clear scope and a measurable goal.

Frequently asked questions

How long does it take to build a website? It depends on the scope and above all on when the content is ready. A site whose text and visuals are ready moves much faster than a project where everything still has to be produced.

Is a brochure site or an e-commerce site better? If the sale closes by phone, in a showroom or on quotation, a well-built brochure site is often enough. If customers must be able to order and pay on their own, e-commerce becomes necessary.

For Restoquip, the site was designed as a product showcase, presenting professional kitchen equipment with clarity and impact: the scope followed directly from the commercial goal. To frame your project and receive a precise quote, our Web & e-commerce practice can start from your brief, even an incomplete one.