[ 01 / EXPERTISE ]
Strategy &
consulting
We help businesses clarify their positioning, structure their strategy and identify the most relevant growth levers.
Explore the expertiseStrategy &
consulting
Digital strategy • Marketing consulting • Positioning • Acquisition • Growth
Strategy and consulting agency in Morocco — based in Casablanca, working across Morocco
We help businesses clarify their positioning, structure their strategy and identify the most relevant growth levers for their market.
From analyzing your business to defining your positioning, from marketing strategy to digital acquisition, we build recommendations tailored to your goals, your audience and the realities of the Moroccan market.
Our role is simple: understand the problem, set the right direction and turn strategy into concrete action.
Communication and marketing strategy consulting in Morocco
Mohtaoua is a digital strategy and marketing consulting agency based in Morocco. The agency supports businesses with their positioning, marketing strategy, digital acquisition and growth.
Mohtaoua's strategy services include strategic audits, market analysis, positioning, marketing strategy, digital strategy, acquisition and the creation of operational roadmaps.
Strategy &
- 01
Brand strategy
Position the brand and define its territory.
- Positioning
- Value proposition
- Brand architecture
- Naming
- 02
Marketing strategy
Structure the marketing plan and go-to-market.
- Marketing plan
- Go-to-market
- Offer
- Segmentation
- 03
Digital strategy
Organize the digital ecosystem and customer journeys.
- Digital ecosystem
- Customer journey
- Channels
- Roadmap
- 04
Analysis & diagnosis
Read the market, the competition and the audience.
- Audit
- Market
- Competition
- Audience
- 05
Acquisition & growth
Define the acquisition and conversion levers.
- Lead generation
- Growth
- Conversion
- Performance
- 06
Consulting & support
Support a launch, a repositioning or a transformation.
- Repositioning
- Launch
- Transformation
- Consulting
01 / Strategy & positioningBrand strategy &
Brand strategy &
positioning
Give your business a clear direction.
- Market analysis
- Competitive analysis
- Audience research
- Positioning
- Value proposition
- Offer architecture
- Communication strategy
- Communication plan
- Digital strategy
- Marketing action plan
- Go-to-market
02 / Marketing & acquisitionMarketing &
Marketing &
acquisition
Turn strategy into measurable growth.
- Marketing strategy
- Digital acquisition
- Lead generation
- Meta Ads strategy
- Google Ads strategy
- TikTok Ads strategy
- Conversion funnel
- Landing pages
- Retargeting
- Conversion optimization
03 / CONSULTING & SUPPORTConsulting &
Consulting &
support
Make better decisions, at the right time.
Launch a new business
Structure an offer before launch and define its positioning.
Reposition a business
Clarify the offer, the message and the company's place in its market.
Grow your digital presence
Identify priorities across content, advertising, SEO, web and acquisition.
Improve acquisition
Understand what is blocking a funnel and identify optimization opportunities.
Structure growth
Set up a clear roadmap with priorities and tracking indicators.
[ 04 / METHOD ]
Our strategic method
A strategy built around reality.
01/
Diagnose
We analyze your business, your market, your competitors, your audiences and your goals.
02/
Clarify
We define the priorities, positioning, value proposition and opportunities.
03/
Structure
We build a marketing and digital strategy aligned with your resources and your business model.
04/
Deploy
We turn strategy into action: content, advertising, SEO, web, acquisition and automation.
05/
Measure
We track the relevant indicators to identify what works and what needs optimizing.
Why start with strategy?
Before creating a campaign, a website or an identity, you need to know who it is for, why, and with what goal. A clear strategy helps you:
Clarify your priorities
Know which actions truly deserve your time and budget.
Better understand your market
Identify expectations, competitors and opportunities.
Build a coherent offer
Align value proposition, positioning and communication.
Improve your acquisition
Choose the right channels and the right messages.
Prepare for growth
Build a strategic foundation that can evolve with the business.
Digital strategy for businesses in Morocco
We support companies, brands and organizations across a range of sectors:
Our support adapts to businesses in every Moroccan city, as well as to those growing into other markets.
- Retail & e-commerce
- Real estate
- Food service & hospitality
- Training & education
- Technology & SaaS
- Cosmetics & beauty
- Food industry
- Services & businesses
- Institutions & organizations
What you get
Depending on your needs, a strategy engagement may include:
Strategic audit
Analysis of your business, your market and your priorities.
Positioning
Defining your place in the market and your value proposition.
Marketing strategy
Channels, audiences, messages, offers and action plan.
Digital strategy
Web, content, SEO, GEO, social media, advertising and acquisition.
Roadmap
Priorities, milestones and actions to implement.
KPIs & steering
Indicators to track performance and guide decisions.
FAQ — Strategy &
consulting
A digital strategy agency helps businesses define their positioning, marketing priorities, acquisition channels and digital action plan based on their goals.
Depending on the project, it can include an audit, market analysis, competitive analysis, positioning work, a marketing strategy and an operational roadmap.
Strategy defines the target, the offer, the message, the channels and the goals before you invest in communication or advertising.
Yes. Mohtaoua supports businesses in every city in Morocco: Casablanca, Rabat, Marrakech, Tangier, Fez, Agadir and beyond, with assignments adapted to their sector, maturity and objectives.
Yes. Strategy can come in from the launch phase to work on positioning, offer, target audience, acquisition and digital presence.
Yes. Our support can also cover a repositioning, a new offer, a digital transformation, a new acquisition strategy or a growth plan.
It is the document that turns strategy into action: objectives, audiences, messages, channels, calendar, budget and tracking indicators. It tells your team and your suppliers what to do, when and why.
The budget depends on the scope: a diagnosis only, a full strategy or ongoing support. We put together a proposal after a first conversation about your goals.
From strategy to execution
Once the strategy is set, our branding, social media, performance and web teams put it into practice, with the same objectives and the same indicators.
See our 12 areas of expertiseGet started