Gaming01 — PositioningWeb · SEO · GEO · Content · Ads
Technology,
carefully chosen.
HM Laptop curates high-end laptops (gaming, creative, workstation, MacBook) from its store in Casablanca, with delivery across Morocco. The challenge: make every machine as desirable online as in store, and make sure it shows up the moment a buyer is looking for it.
- Client
- HM Laptop
- Industry
- Computer hardware · Laptops
- Based in
- Store in Casablanca · Delivery across Morocco
- Mission
- Web, SEO, GEO, content, Meta Ads
AppleAsus ROGLenovoDellHPMSIAcer
02 — Website / E-commerceDesktop · Mobile
A store
that compares for you.
Categories by use case, the specs that matter on every card, condition and battery front and center: customers choose with confidence, whether the machine is new or like new.
Store experience mockups, built with the real products and listings published by HM Laptop.
03 — Product presentationProduct page · Photography
Lenovo · Gaming · 2025Legion 7
Legion 7
OLED.
- ProcessorIntel Core Ultra 9 275HX · 5,4 GHz
- GraphicsNVIDIA RTX 5070 · 8 GB
- Display16-inch OLED 3K · 240 Hz
- Battery51 cycles · 99 % health
Transparency
- Condition
- 10/10 · like new
- Charge cycles
- 51
- Battery health
- 99 %
- Memory / storage
- 32 GB DDR5 · 1 TB SSD
20 500 DHOrder Ask a question
For a premium laptop, trust is a spec.
04 — ContentInstagram · Reels · Campaigns
A feed
people recognize.
More than 200 posts, one studio: the stand, the purple light, the poster wall. The Instagram content becomes a living catalog, where every post is also a product page.
- 01A signature set
The same stand, the same purple light, the same wall: every laptop is recognizable in a split second in the feed.
- 02The spec sheet as caption
Processor, graphics, display, memory, battery cycles, condition and price: the caption answers before anyone asks.
- 03Hands-on Reels
Backlit keyboard, OLED display, hinge: video shows what a photo can’t.
Campaign · PerformancePower,
Power,
delivered across Morocco.
Sale price
Acer Nitro V15 2026
i9 13900H · RTX 5050 · 32 GB · 1 TB
10 800 DH05 — SEO & GEOVisibility · Product & content structure
Be found
the moment people search.
Buyers type a model, a graphics card, a city. Every product page is structured to answer Google and AI assistants alike: exact name, specs, condition, price, availability and location.
Categories
- Gaming
- Workstation
- Ultrabook
- MacBook
- 2-in-1
Brands
- Apple
- Asus
- Dell
- HP
- Lenovo
- MSI
- Acer
Product pages
- Product
- Offer
- Price
- Condition
- Availability
Guides
- RTX 4060 or RTX 5070?
- M1 Max or M2 Pro?
- Reading battery cycles
06 — AdvertisingMeta Ads · Product acquisition
The right laptop,
in front of the right profile.
Meta Ads concepts built from real product photos: one model, one benefit, one price, one action. Each audience sees the machines made for how they work.
AudienceGaming
RTX, 240 Hz displays, RGB keyboards
Legion · ROG · Nitro · MSIAudienceCreative & pro
Power, calibrated display, memory
MacBook Pro · Precision · XPSAudienceStudents & mobility
Lightweight, long battery life, well reviewed
Zenbook · Yoga · OmniBookCampaign objectives Messages Product page visits Visitor retargeting
07 — Customer journeyFrom search to purchase
Search Product Website Purchase
- 01 · SearchAn intent
“legion 7 oled price morocco” on Google, or a question asked to an AI assistant.
- 02 · ProductA clear product page
Specs, condition, battery and price: everything needed to compare.
- 03 · WebsiteA store
Categories, brands and alternatives, on desktop and mobile alike.
- 04 · PurchaseAn order
Cart or direct message, pickup in Casablanca or delivery across Morocco.
08 — ConclusionHM Laptop · 2026
Turning product visibility into purchase intent.
Next case studyARCHIDOCDigital platform · SaaS
