[ 07 / EXPERTISE ]Organic search & AI engines
SEO & GEO•Across Morocco•From 3,000 DH / month

SEO &
GEO

SEO audit • Technical SEO • Content & keywords • Local SEO • GEO & AI engines • Tracking & reporting

SEO agency in Morocco — based in Casablanca, working across Morocco

SEO, or organic search optimisation, means making a website easier for Google and Bing to crawl, understand and choose, without paying for every click.

GEO (Generative Engine Optimization) extends this work to AI answer engines: ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews.

We support businesses in Morocco from the initial audit to monthly follow-up, linking technical work, content and local visibility, with results measured in Google Search Console and Bing Webmaster Tools.

SEO agency in Morocco: organic search on Google, Bing and AI engines

Mohtaoua is an SEO agency in Morocco that helps businesses with organic search on Google and Bing and with their visibility in AI answer engines (GEO).

Mohtaoua's SEO services include SEO audits, technical optimisation, keyword research, content strategy, local SEO and Google Business Profile, GEO, rank tracking and reporting.

Mohtaoua handles SEO for businesses across Morocco, in French, Arabic and English depending on the target audience.

[ CASE STUDY 01 ]

MILLENNIA — Training Centre

Branding · Digital

A premium learning brand and digital ecosystem built to be found, understood and chosen.

[ CASE STUDY 02 ]

ICTIDO

Web · SEO · GEO · Mailing

A clear, credible digital presence connecting institutional communication, search and email.

[ CASE STUDY 03 ]

SPA CASABLANCA

Web · SEO · GEO · Google Ads

A refined digital experience connecting local discovery to a personal booking journey.

01 / SEO audit

SEO audit

Know exactly what is holding back your visibility before acting.

  • Indexing & coverage
  • Crawl errors
  • Performance & Core Web Vitals
  • Title tags & meta descriptions
  • Heading structure
  • Duplicate or thin content
  • Internal linking
  • Redirects & broken links
  • Structured data
  • Position against competitors
02 / Technical SEO

Technical SEO

A site that search engines can crawl, render and understand effortlessly.

  • XML sitemap & robots.txt
  • Canonical tags
  • Hreflang for multilingual sites
  • Loading speed
  • Mobile compatibility
  • JavaScript rendering
  • Schema.org structured data
  • Migrations & 301 redirects
  • HTTPS security
  • IndexNow & Bing submission
03 / Content & keywords

Content &
keywords

Answer your customers' real questions, in the words they use.

  • Keyword research
  • Search intent analysis
  • Page architecture
  • Service & category pages
  • Blog articles & guides
  • Optimising existing pages
  • FAQ
  • Content in French, Arabic & English
  • Editorial plan
04 / Local SEO

Local SEO &
Google Business Profile

Show up on Google Maps and in "near me" searches.

  • Creating & optimising the Google Business Profile listing
  • Categories, services & service areas
  • Photos & posts
  • Customer review strategy
  • Consistent name, address & phone
  • Useful local pages
  • Relevant business directories
GEO / AI ENGINES

GEO: visibility in AI engines

Make your brand easy for ChatGPT, Gemini, Perplexity and AI Overviews to understand and cite.

01

Clear identity

Who you are, what you do and where, explained consistently across the whole site.

02

Citable passages

Direct answers at the start of each section, understandable even when extracted from the page.

03

Structured data

Organization, Service, Article and FAQ consistent with the visible content.

04

AI crawler access

robots.txt, llms.txt and a Markdown version of pages for AI agents.

05

Proof & expertise

Real case studies, identified authors and verifiable information.

06

Citation tracking

A set of questions tested regularly to measure whether and how your brand is cited.

[ 06 / METHOD ]

Our SEO method

SEO built in stages, with clear priorities and measured results.

01/

Audit

We analyse the technical side, content, competition and Search Console data.

02/

Prioritize

We rank actions by expected impact and effort, then set the objectives.

03/

Fix

We resolve technical blockers: indexing, speed, tags, redirects, structured data.

04/

Publish

We optimise existing pages and create the content that answers the targeted searches.

05/

Measure

We track impressions, clicks, positions, contact requests and AI citations every month.

Why invest in SEO and GEO?

Well-built SEO lets you:

01

Attract qualified enquiries

Be found by people already looking for your service.

02

Rely less on advertising

Organic traffic does not stop when the ad budget stops.

03

Appear in AI answers

AI engines rely heavily on pages that are already well crawled and easy to understand.

04

Build trust

A visible, fast and clear site reassures before the first contact.

05

Build a lasting asset

Every useful page keeps working for you for months.

Our deliverables

Depending on the project, SEO support can include:

01

SEO audit

Full diagnosis and a prioritised action plan.

02

Keyword map

One main query per page, without cannibalisation.

03

Technical fixes

Indexing, speed, tags, redirects and structured data.

04

Optimised content

Service pages, articles, guides and FAQ.

05

Google Business Profile listing

Creation or optimisation for local SEO.

06

Monthly reporting

Search Console, Bing Webmaster Tools, positions, enquiries and AI citations.

FAQ — SEO &
GEO

SEO (Search Engine Optimization) covers the actions that make a site more visible in Google's and Bing's unpaid results: technical work, content, structure, popularity and user experience.

SEO targets classic search engine results. GEO targets the written answers of AI engines such as ChatGPT, Gemini, Perplexity or Google's AI Overviews. The two complement each other: a well-ranked site is more likely to be used in an AI answer.

Technical fixes can have an effect within a few weeks. Gains on competitive queries usually take several months of regular work. The timeline depends on the site, the competition and the existing content.

No. No serious agency can guarantee a position: search engines alone decide their rankings. We commit to a method, concrete actions and transparent tracking of results.

At Mohtaoua, SEO support starts from 3,000 DH per month. The exact scope depends on the size of the site, the competition and the objectives, and is set after a first conversation.

Yes. We create or optimise the Google Business Profile listing, work on information consistency and customer reviews, and create useful local pages when they reflect reality.

Yes. We work on existing sites whatever the technology (WordPress, Shopify, Next.js or custom), fixing things directly or supporting your technical team.

Yes. Mohtaoua handles SEO for businesses in Casablanca, Rabat, Marrakech, Tangier, Fez, Agadir and across Morocco, in French, Arabic and English.

Understanding GEO

Our guide explains how AI engines choose the pages they cite, and what helps a brand appear in their answers.

Read the GEO guide
Get started

Start with the problem.