[ 03 / EXPERTISE ]
Social media &
content
We build consistent, engaging social presences, from editorial strategy to content creation and community management.
Explore the expertiseSocial media &
content
Social media strategy • Content creation • Community management • Copywriting • Editorial direction
Social media agency in Morocco — based in Casablanca, working across Morocco
We build consistent, creative and engaging social presences for brands that want to grow their visibility and build a lasting relationship with their audience.
From editorial strategy to content creation, from community management to the publishing calendar, we design a social media system tailored to your brand, your audience and your goals.
Our approach combines strategy, creativity, content and analysis to turn social media into a real driver of communication and growth.
Social media and community management agency in Morocco
Mohtaoua is a social media and content creation agency in Morocco. We support businesses with their social media strategy, content production, community management and growth on Instagram, Facebook, TikTok and LinkedIn.
Mohtaoua's social media services include editorial strategy, posts and carousels, Reels, Stories, copywriting, community management, publishing and reporting.
Our social media strategy is tailored to each company's industry, target audience and goals, whether the aim is visibility, engagement, brand awareness or generating business opportunities.
Social media &
- 01
Social media strategy
Define platforms, presence and editorial line.
- TikTok
- 02
Content strategy
Set the pillars, the calendar and the storytelling.
- Editorial line
- Content pillars
- Calendar
- Storytelling
- 03
Content creation
Produce posts, carousels, stories and reels.
- Posts
- Carousels
- Stories
- Reels
- 04
Community management
Publish, moderate and engage the community.
- Publishing
- Moderation
- Messages
- Engagement
- 05
Copywriting & editorial
Write captions, scripts and hooks.
- Captions
- Scripts
- Hooks
- Storytelling
- 06
UGC & creator content
Produce content with creators and through UGC.
- UGC
- Creators
- Influence
- Brand content
CHIYAMEX
A stronger identity, more coherent content, and a digital ecosystem designed to convert.
MILLENNIA
Group PrivéA premium learning brand and digital ecosystem built to be found, understood and chosen.
HM LAPTOP
A premium e-commerce experience connecting product discovery, search visibility and purchase intent.
01 / Social media strategy
Social media strategy
Build a presence designed for each platform.
- Social media audit
- Social media strategy
- Audience analysis
- Editorial positioning
- Platform selection
- Editorial line
- Tone of voice
- Content pillars
- Editorial calendar
- Growth strategy
02 / Content creation
Social media content creation
Give your brand a voice and an image.
- Posts & carousels
- Reels
- Stories
- Educational content
- Promotional content
- Corporate content
- Copywriting
- Web copywriting & blog articles
- Video scripts
- Captions
- UGC & creator content
03 / COMMUNITY MANAGEMENT
Community management
Don't just post. Build a relationship.
Publishing
Content planning and publishing.
Moderation
Replies to comments and interactions.
Direct messages
Handling inquiries and first conversations with prospects.
Engagement
Stories, interactions, polls and community formats.
Monitoring
Tracking trends, conversations and opportunities.
[ 04 / METHOD ]
Our social media method
An editorial strategy built to last.
01/
Observe
We analyze your current presence, your audience, your competitors and the codes of your industry.
02/
Position
We define your editorial territory, tone, themes and goals.
03/
Design
We create formats, visuals, copy, scripts and content tailored to each platform.
04/
Publish
We organize production and publishing through a consistent editorial calendar.
05/
Optimize
We analyze performance and adjust the strategy based on the data.
Content tailored to each platform
Visual identity, carousels, Reels, Stories and community content.
Brand content, local presence, communities and conversation starters.
TikTok
Short formats, storytelling, trends, UGC and discovery-driven content.
B2B communication, expertise, employer branding and corporate content.
YouTube
Long formats, educational videos, demos and brand content.
Why invest in social media?
Social media helps brands:
Grow their visibility
Be present where their audiences spend their time.
Build a community
Turn an audience into a lasting relationship with the brand.
Strengthen their image
Build a consistent, professional presence.
Generate opportunities
Spark conversations, inquiries and leads.
Understand their audience
Identify the content, topics and messages that generate the most interest.
Social media for businesses in Morocco
We support brands and businesses across a range of industries:
Our social media support adapts to businesses in every Moroccan city.
- Retail & e-commerce
- Real estate
- Food service & hospitality
- Cosmetics & beauty
- Training & education
- Technology & SaaS
- Food industry
- Services & businesses
- Institutions & organizations
Our deliverables
Depending on your needs, a Social Media engagement can include:
Social media strategy
Audit, objectives, platforms, audiences and positioning.
Editorial line
Tone, messaging, themes and content pillars.
Editorial calendar
Content planning.
Content creation
Posts, carousels, Stories, Reels, scripts and captions.
Community management
Publishing, moderation, replies and community engagement.
Reporting
Performance analysis and optimization recommendations.
FAQ — Social media &
content
A social media agency supports brands with strategy, content creation, publishing, community management and performance analysis on social networks.
Depending on the project, it can include strategy, editorial line, content calendar, graphic design, copywriting, Reels, Stories, publishing and community management.
Yes. The strategy is tailored to the specifics of each platform and to the brand's objectives.
No. Mohtaoua can cover the entire process, from social media strategy to creation, publishing, community engagement and analysis.
The budget depends on the number of platforms, content volume, production level and the scope of community management. Each engagement is defined according to the company's needs.
Yes. Mohtaoua supports businesses in every city in Morocco: Casablanca, Rabat, Marrakech, Tangier, Fez, Agadir and beyond, as well as brands operating remotely.
Social Media covers strategy and content creation, while Community Management mainly focuses on managing and engaging the community.
Yes. Content creation also covers web copywriting: blog articles, website pages, newsletters and video scripts, working with our SEO team when the copy needs to rank on Google.
From content to video
Reels, TikTok, photo shoots and motion design: our audiovisual production team creates the images and videos that feed your social channels.
Audiovisual productionFrom the journal
Further reading
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