Pieces imagined by JB and hand-picked vintage finds.
01 — OverviewWeb design · E-commerce · Digital experience
One-of-a-kind objects,
a gallery to wander through.
Jap’in Vintage is the world of Jalil Benhamida, aka JB: a Moroccan artist and former banker turned to art, who gives vintage objects a second life through his patented Mot’Art concept.
Motorcycle tanks turned into lamps, seats into armchairs, helmets into light fixtures. The goal: a digital presence worthy of these pieces, both gallery and shop.
Mot’chair · Painted tank lamp · Vintage kid helmet lampJap’in creations by JB & Oldies
02 — The artistJB · Mot’Art
Unconventional, decadent
and unique.
Born in 1987, JB combines his passion for vintage with an artist’s eye. Every piece is imagined, drawn and brought to life by him. The website had to tell this person’s story before presenting any product.
@japin_jb
03 — Our missionConveying a universe
Designing a website that doesn’t just present objects, but conveys the world of their creator.
- 01Digital direction
Translating the world of JB and the Mot’Art concept into a cohesive web experience.
- 02UI / UX
A simple interface that gives the objects and their character centre stage.
- 03Online shop
A catalogue of one-of-a-kind pieces, browsable by universe, with direct access to a quote request.
- 04Product pages
Pages that present each creation as an artwork: photo, name, story.
- 05Responsive design
A gallery designed for desktop and mobile alike.
04 — The challengeOne-of-a-kind pieces × online shop
Keep the unconventional,
simplify the journey.
Extraordinary objects, each a single piece, don’t sell like mass-produced goods. The website had to keep the brand’s handcrafted, offbeat character while offering clear navigation and an obvious path to a quote request.
01Authenticity
Showing the pieces as they are: handmade, repurposed, unique.
02Gallery
Presenting the shop as an exhibition rather than a mere catalogue.
03Universes
Organising the offer into distinct worlds: creations, bikes, house & studio, watches.
04Conversion
Guiding visitors towards a quote request, contact and Instagram.
05 — The universes4 Jap’in worlds
Four doors
into the same spirit.
From the homepage, the offer is organised into universes with bold colours. Each has its own identity, and all share the same taste for vintage and repurposed objects.
Collector motorcycles and mini-bikes.
A place to experience the universe in real life.
A selection of vintage watches.
06 — The galleryTreat yourself
Every piece
is an artwork.
The shop showcases the creations in large vertical formats, with no visual noise around them: the photo, the name of the piece, and the urge to learn more.
07 — WebsiteDesktop · Mobile
The website,
as you experience it.
The Japin logo in green, orange reserved for actions, a dark background for the artist and light pages for the pieces. The “Request a quote” button stays within reach on every screen.
08 — Site architectureFrom discovery to quote
Home Shop Piece Quote
- 01Home
JB, the Mot’Art concept, the universes and a selection of creations.
- 02Shop
The full gallery of pieces, arranged by universe.
- 03Product page
Each object presented as an artwork, with its story.
- 04Quote request
An always-visible call to action to take the next step.
Brand experience
A cross-cutting layer: “About us”, JB’s story and the link to Instagram @japin_jb accompany every step of the journey.
09 — ResultJap’in Vintage · Mot’Art by JB
JB’s world, now an online gallery.
A web experience that presents one-of-a-kind objects with the care of an exhibition, while keeping a simple path to the quote request.
Next case studyE-NFCDigital identity · Technology