Selection & setup
A CRM suited to your team's size, then configuration of your sales stages.
Email marketing &
CRM
Newsletters • Automated sequences • Segmentation • Cart reminders • CRM & lead follow-up
Based in Casablanca, we work with businesses across Morocco.
Email is still the one channel a brand fully controls: no algorithm between you and your customers, and a very low cost per send.
We design your newsletters and email campaigns, automate sequences (welcome, cart reminders, lead follow-up) and organise your CRM so that every contact is followed up.
The goal: turn contacts into customers, then customers into loyal customers, measuring every step.
Email marketing and CRM for businesses in Morocco
Mohtaoua supports businesses in Morocco with email marketing and CRM: newsletters, email campaigns, automated sequences, segmentation, abandoned cart reminders, lead nurturing and sales follow-up organisation.
Effective email marketing rests on three things: contacts who have given their consent, messages matched to each person's interests, and good deliverability to land in the inbox rather than in spam.
In Morocco, the collection and use of personal data are governed by Law 09-08, overseen by the CNDP: consent and unsubscribe options are built in from the start.
01 / Email campaignsNewsletters &
Newsletters &
email campaigns
Messages people expect, readable on mobile, and measured.
- Newsletters
- Promotional campaigns
- Announcements & launches
- Branded email templates
- Email copywriting
- List segmentation
- Subject line A/B tests
- Deliverability check
- Unsubscribe management
- Campaign reporting
02 / AutomationAutomated sequences &
Automated sequences &
lead nurturing
The right message at the right time, with no manual sending.
- Welcome emails
- Abandoned cart reminders
- Lead follow-ups
- Lead nurturing
- Post-purchase follow-up
- Review requests
- Win-back of inactive customers
- Behaviour-triggered scenarios
- Connection to your website or store
- Alerts for the sales team
CRM & SALES FOLLOW-UP
CRM: following every contact through to the sale
One place for leads, customers and the history of every exchange.
Lead capture
Website forms, ads and WhatsApp connected to the CRM.
Sales pipeline
Stages, tasks and reminders so that no lead is forgotten.
Segmentation
Lists and tags by interest, industry or purchase history.
CRM automation
Automatic assignment, reminders and triggered emails.
Dashboards
Tracking of contacts, conversions and revenue generated.
[ 04 / METHOD ]Our email &
Our email &
CRM method
From a contact list to a programme that runs on its own.
01/
Audit
We review your list, your tools, your past sends and your deliverability.
02/
Structure
We organise contacts, segments, consent and CRM stages.
03/
Design
We create the email templates, the messages and the automated scenarios.
04/
Automate
We connect the website, the store and the forms, then switch the sequences on.
05/
Measure
We track opens, clicks, conversions and unsubscribes, and adjust.
Why invest in email and CRM?
A well-built email and CRM programme helps you:
Keep a channel of your own
Your contact list does not depend on any algorithm.
Follow up at the right time
Automated sequences recover sales that would otherwise be lost.
Build loyalty
Stay in touch with customers who have already bought.
Lose no lead
Every enquiry is followed up until it gets an answer.
Measure
Know which message drives which sale.
Our deliverables
Depending on the project, an email and CRM engagement can include:
Email strategy
Segments, calendar and types of sends.
Email templates
Mobile-friendly templates in your brand style.
Automated sequences
Welcome, cart reminders, nurturing.
CRM configuration
Stages, fields, users and automations.
Deliverability
Deliverability check before the first sends.
Reporting
Dashboard of campaigns and conversions.
FAQ — Email marketing &
CRM
Yes, when it reaches contacts who have given their consent and the message is relevant to them. It is an effective channel to follow up and retain existing customers, at a very low cost per send.
We advise against it: in Morocco, email prospecting in principle requires the prior consent of the people contacted (Law 09-08), and a purchased list damages deliverability. Instead, we build a list from your website, your customers and your events.
We choose the tool based on your number of contacts, your budget and the software you already use. We can also work with the tool your team uses today.
It is an email sent automatically to a customer who added products to their cart without completing the order. It reminds them of the products and invites them back; it is one of the most useful automations for an online store.
By authenticating the sending domain (SPF, DKIM, DMARC), writing only to contacts who have consented, cleaning the list regularly and taking care of the content. We help you check these points before the first send.
Yes. Website forms, quote requests and WhatsApp conversations can feed the CRM, with automatic assignment to the right person.
The budget depends on the number of contacts, the number of sends, the automations and the chosen tool, whose subscription is billed separately by its vendor. The quote is free and drawn up after the initial audit.
Going further with automation
AI agents, WhatsApp automation and workflows that connect your CRM to the rest of your tools: discover our AI, automation & data team.
AI, automation & dataGet started