ProductElectric deck oven, 4 decks.
01 — ContextBranding · Content · Ads · Web
A concrete offer,
a presence to live up to.
CHIYAMEX sells equipment for bakers and pastry chefs: ovens, mixers, trays. The business is clear. What it needed was a stronger, more modern digital presence around that offer — an identity people recognize, content that shows the product, a website that leads to an inquiry.
- Client
- CHIYAMEX
- Industry
- Bakery and pastry equipment
- Scope
- Branding, art direction, content, campaigns, Meta Ads, website
- Year
- 2026
- 01Brief
Make the offer clear to an equipment buyer, not to a general audience.
- 02Challenge
Align brand, content, advertising and website around one commercial voice.
- 03Response
A system — mark, typography, photography, messaging — rolled out without losing its edge.
02 — IdentityLogo · Typography · Graphic system
One ear of wheat, two colors,
one line.
The mark comes down to three leaves. Green carries the name, gold carries the light. A serif, Lao MN, for the name; a short line for the trade: bakery and pastry equipment sales.
Gold#ffbb07
Green#135f33
Black#000000
Ivory#fdf9ef
Direction 02 — exploration
A second route, bolder and more graphic, applied to stationery, stickers and a poster.
03 — ContentSocial media · Promotional visuals
The product,
framed like a campaign.
Posts, product visuals and campaign creatives share the same mark, the same two colors, the same line. Every piece speaks to bakers and pastry chefs.
BrandThe partner of bakers and pastry chefs.
ExpertiseGood dough starts with the right mixer.
04 — Meta AdsProduct visibility · Qualified leads
Fewer impressions,
more quotes.
Equipment-focused creatives and a clear sales message, to attract bakers and pastry chefs with a real project.
Equip your bakery with a 4-deck electric deck oven. Installation and advice included.
ROTO rotary oven.600 × 800 mm · Professional range
Baguette, Teflon and round trays: find the right tray for your production.
Ovens
Mixers
Trays
Trays- Featured productOne piece of equipment, one benefit, one quote request.
- Qualified leadsProject-focused forms and WhatsApp: type of business, need, budget.
- Catalog retargetingRe-engage visitors with the ovens, mixers and trays they viewed.
05 — WebsiteDesktop · Mobile
Present, reassure,
lead to the quote.
The catalog by product family, the most requested products, a quote basket and WhatsApp always within reach: the website turns the identity into a buying journey.
chiyamex.ma
Bakery and pastry equipment
The partner of bakers and pastry chefs.
Ovens, mixers and trays selected for their performance and reliability.
View the catalogRequest a quote
OvensRotary, deck, convection
MixersProfessional spiral mixers
TraysBaguette, Teflon, round
Most requested
- ROTO rotary oven 600×800 mmAdd to quote
- 4-deck electric deck ovenAdd to quote
- Aluminum-frame baguette traysAdd to quote
- Stainless-frame Teflon traysAdd to quote
Bakery and pastry equipment
The partner of bakers and pastry chefs.
OvensMixersTrays
Request a quote06 — ImpactWhat the system delivers
01Acquisition
Meta campaigns geared toward quote requests rather than visibility alone.
02Visibility
A recognizable brand, from the Instagram account to the point of sale.
03Content system
Repeatable formats to present each piece of equipment without starting from scratch.
04Digital presence
A website that presents the catalog, builds trust and leads to a quote.
07 — ConclusionCHIYAMEX · 2026
Building a digital presence that lives up to the product.
Next case studyMILLENNIA — Training CentreBranding · Digital
