Objectives
What the campaign should achieve, and how to measure it.
Influencer marketing
Influencer campaigns • Micro & macro-influencers • UGC content • KOL campaigns • Measurement
Based in Casablanca, we work across Morocco.
A recommendation from a creator people follow can carry more weight than an ad, provided you choose the right voices.
We prepare your influencer campaigns: objectives, choice of creators suited to your audience, brief, content approval, publishing and measurement.
Creators are selected for each campaign, based on your target audience and your brand.
Influencer marketing agency in Morocco: creators chosen for your audience
Mohtaoua supports brands in Morocco with their influencer marketing campaigns: strategy, selection of micro and macro-influencers, UGC content, coordination and results measurement.
Choosing a creator is not just about follower count: fit with the brand, audience quality and real engagement matter more.
We ask that every sponsored post be clearly identified as a partnership.
01 / Campaigns
Influencer campaigns
The right format for your goal.
- Influencer marketing
- Micro-influencers
- Macro-influencers
- Influencer campaigns
- KOL campaigns
- UGC creators
OUR APPROACH
From selection to measurement
An influencer campaign is prepared like a media campaign.
Creator selection
Audience, fit with the brand and real engagement.
Brief
Message, formats, calendar and partnership disclosure.
Approval
Content reviewed before publishing.
Publishing
Calendar coordinated with your other channels.
Measurement
Tracked links, promo codes, reach and interactions.
[ 03 / METHOD ]
Our influencer marketing method
Five steps, from goal to results.
01/
Scope
Campaign objectives, target, budget and indicators.
02/
Select
Creators chosen for their audience and their fit with the brand.
03/
Brief
Message, formats, calendar and collaboration terms.
04/
Publish
Approved content, published on schedule.
05/
Measure
Results review and lessons for next time.
Why influencer marketing?
A well-run influencer campaign helps you:
Gain credibility
A recommendation rather than an ad.
Reach a specific audience
The one the creator has already built.
Produce content
Authentic formats, reusable depending on the agreements.
Support a launch
Introduce a product or an offer.
Measure
Tracked links and codes for each creator.
Our deliverables
Depending on the project, an influencer campaign can include:
Influencer strategy
Objectives, targets, formats and calendar.
Creator selection
Profiles proposed according to your audience.
Creative brief
Message, formats and partnership disclosures.
Coordination
Follow-up of posts with each creator.
UGC content
Depending on the agreements made with creators.
Campaign report
Results and lessons learned.
FAQ — Influencer marketing
For each campaign, based on your target, fit with your brand, audience quality and real engagement, not just follower count.
Macro-influencers offer wide reach; micro-influencers, tighter and often more engaged communities. Many campaigns combine both depending on the goal.
The budget depends on the number of creators, their audience, the formats and the duration. The quote is free and tailored to your campaign.
With tracked links, dedicated promo codes, post reach and interactions, and the enquiries or sales generated.
It depends on the agreement made with each creator; usage terms are set before the campaign.
We ask that every sponsored post be clearly identified as a partnership.
Between campaigns
Editorial calendar, content creation and community management: your brand's everyday presence on social media.
Social media & contentGet started