ICTIDO

01 — PositioningWeb · SEO · GEO · Mailing

Surface chemistry,
distributed with rigor.

Since 1996, ICTIDO has been distributing in Morocco the solutions of major chemical and equipment groups: powder coatings, electroplating, powder coating equipment and measuring instruments, for construction, automotive, aerospace, metalcraft and furniture. It needed a digital presence that matched that rigor.

Client: ICTIDO SARL
Industry: Surface treatment · Powder coatings · Measurement
Based in: Lissasfa, Casablanca
Mission: Website, SEO, GEO, email marketing

Testing laboratory · Warehouse · Lissasfa

1996Year founded

1,200 m²Warehouse, laboratory, offices

5International partners

ISO 9001Certified quality system

02 — WebsiteDesktop · Mobile

Expertise
clear at a glance.

Four areas of expertise, five partners, one laboratory: the website organizes the offer as a catalog of solutions, with quality control and ISO 9001 certification front and center.

ictido.ma

ISO 9001 certified · Since 1996

Surface treatment,
powder coatings
and quality control.

Solutions from global leaders, distributed and supported from Casablanca.

Our solutionsTalk to an expert

AXALTAPowder coatingsEpoxy, polyester, polyurethane, acrylic.

MacDermid Enthone · CoventyaElectroplatingPreparation, protection, decoration.

GEMAPowder coating equipmentBooths and equipment, manual or automatic.

Fischer · BYK-GardnerMeasurement & testingThickness, gloss, color, materials.

Solutions · Measurement & testingMeasure, test, guarantee.

Coating thickness, gloss, color and materials analysis, with Fischer and BYK-Gardner.

Single and multi-layer thickness
Gloss & appearance
Materials analysis

Request a demonstration

Experience mockups, built with ICTIDO’s own content, partners and imagery.

03 — Content architectureInformation · Services · Content

Organizing the offer
the way people search for it.

A buyer comes in through a solution, a partner or an industry. All three doors lead to the same interlinked pages, and every path ends with a qualified contact.

Home

Solutions

Powder coatings
Electroplating
Powder coating equipment
Measurement & testing

Partners

AXALTA
MacDermid Enthone · Coventya
GEMA
Fischer
BYK-Gardner

Industries

Construction
Automotive
Aerospace
Metalcraft
Furniture

Expertise

Testing laboratory
Demonstrations
Technical guides
FAQ

Company

Since 1996
Lissasfa site
ISO 9001 certification
Contact & quotes

Anatomy of a solution page

01The need
02The range
03The partner
04The applications
05The testing
06The contact

04 — SEOContent strategy · Architecture · Optimization

Answering the queries
of the people who buy.

Industrial searches are precise: a chemistry, a process, a measurement. Each query cluster has its own solution page, backed by guides that demonstrate expertise.

Powder coatings

powder coating morocco
thermosetting epoxy polyester coating
polyurethane powder for metal

/solutions/peintures-poudre

Electroplating

electroplating products casablanca
zinc plating chromating passivation
decorative nickel chrome bath

/solutions/galvanoplastie

Powder coating

gema powder coating booth
automatic powder coating gun
powder coating line

/solutions/equipements-poudrage

Measurement & testing

coating thickness measurement
byk gloss meter
paint color control

/solutions/mesure-controle

Technical guides

Epoxy, polyester or polyurethane: which powder for which application?

Passivation, chromating: what really protects zinc

Measuring coating thickness: destructive and non-destructive methods

05 — GEOAnswer engines · AI search

Be the answer,
not just a link.

AI assistants summarize and recommend. To be cited, content must be factual, consistent and easy to extract: a clear entity, short answers, named sources.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "ICTIDO",
  "foundingDate": "1996",
  "address": {
    "addressLocality": "Lissasfa, Casablanca",
    "addressCountry": "MA"
  },
  "hasCredential": "ISO 9001",
  "knowsAbout": [
    "Peintures poudre",
    "Galvanoplastie",
    "Mesure d’épaisseur de revêtement"
  ]
}

01A clear entity
ICTIDO, founded in 1996, Lissasfa (Casablanca), ISO 9001 certified: the same facts, everywhere.
02Direct answers
Every solution page opens with a short definition, followed by an FAQ phrased the way buyers ask.
03Named sources
The distributed brands and their ranges are named explicitly, with no internal jargon.
04Structured data
Organization, Product, FAQPage and BreadcrumbList describe the site to generative engines.

06 — Email marketingTechnical newsletter · Desktop · Mobile

A technical newsletter,
not an ad.

A clean, useful format: one technical topic, one practical application, one partner, one action. Sent by trade, so every reader gets what matters to them.

ICTIDO · Technical newsletterMeasuring gloss and color, without guesswork

Technical newsletter · Measurement & testing

Gloss, color, appearance: test before you deliver.

BYK-Gardner instruments make it possible to assess the color, gloss and appearance of a painted surface objectively. This month, we look back at best practices for measuring in the workshop.

Request a demonstration

FischerCoating thickness: single or multi-layer

AXALTAWhich powder for metal, wood or glass?

Technical newsletter · Electroplating

Prepare, protect, decorate.

Degreasers, zinc and passivation, nickel and chrome: the MacDermid Enthone · Coventya range at a glance.

View the range

SegmentPowder applicators

New shades, AXALTA ranges, application tips.

SegmentElectroplating shops

Preparation, protection, decoration, precious metals.

SegmentLaboratories & quality

Thickness measurement, gloss, color, demonstrations.

07 — Digital ecosystemOne system, five touchpoints

Website Search Content Email Conversion

01Website
A corporate showcase that makes the offer clear in seconds.
02Search
Pages built for technical queries and AI engines.
03Content
Guides, FAQs and data sheets that demonstrate expertise.
04Email
A technical newsletter segmented by trade.
05Conversion
Quote request, demonstration or meeting with an expert.

08 — ConclusionICTIDO · 2026

A clear, credible and visible digital presence.

Visit ictido.ma Start a project

Next case studySPA CASABLANCAWeb · SEO · GEO · Google Ads

A digital presence designed to clarify expertise and open the conversation.

Surface chemistry,distributed with rigor.

Expertiseclear at a glance.

Organizing the offerthe way people search for it.

Answering the queriesof the people who buy.

Be the answer,not just a link.

A technical newsletter,not an ad.