GEO: how to show up in AI search answers

Some searches no longer end with a list of links but with a written answer. Google shows AI Overviews, and more and more people ask their questions directly to assistants like ChatGPT or Gemini. GEO (Generative Engine Optimization) is about making a brand easy for these systems to understand and cite.

SEO is still the foundation

Generative engines rely heavily on pages that are already crawled and indexed. A slow, poorly structured site that is invisible on Google is unlikely to be used in an AI answer. GEO doesn’t replace SEO: it extends it.

Write passages that can be quoted

An AI answer rarely uses a whole page. It extracts passages: a definition, a list of steps, a comparison. Each section should clearly answer one specific question, with sentences that make sense on their own.

• A section heading phrased as a real question.
• A direct answer in the first two sentences.
• Figures, criteria and concrete examples.
• Up-to-date information: prices, opening hours, service areas.

Structure the information

Structured data (schema.org), a logical site tree and consistent pages help engines connect a brand, its services and its context. On a product page, clear attributes (family, use, specifications) are easier to reuse than a vague paragraph.

A generative engine only cites what it understands without ambiguity.

Measure what can be measured

Google Search Console already tracks part of this visibility. For Millennia, a training centre in Casablanca, we saw 1.98k impressions from AI features over the period analysed, on top of classic search.

GEO is long-term work: clarity, structure, fresh content. These are also the qualities of a good website for humans.

To work on your Google rankings and your presence in AI assistants’ answers, see our SEO & GEO page, with no guaranteed position, or ask for a free quote.