Targeting
Selecting recipients from your base by interest, history or city.
SMS marketing
SMS campaigns • Targeting your base • Copywriting • Scheduling • Measurement
Based in Casablanca, we work across Morocco.
SMS reaches every phone, with no app and no internet connection: a direct channel for an offer, an invitation or a reminder.
We prepare your SMS marketing campaigns: choosing recipients from your contact base, writing short messages, scheduling and measuring results.
Every campaign targets contacts who have agreed to receive your messages, with a simple way to unsubscribe.
SMS marketing in Morocco: short, targeted and measured campaigns
Mohtaoua supports businesses in Morocco with their SMS marketing campaigns: strategy, customer base targeting, message copywriting, scheduling and results tracking.
An effective SMS boils down to one idea and one action: an offer, a date, a link. Targeting matters as much as the message, because a new customer and a loyal one do not expect the same SMS.
In Morocco, the use of personal data is governed by Law 09-08, overseen by the CNDP: campaigns rely on recipients' consent.
01 / Uses
What an SMS campaign can carry
Short messages, useful when they arrive.
- Offers & promotions
- Product launches
- Event invitations
- Opening announcements
- Win-back of inactive customers
- Loyalty messages
- Practical information
A CAMPAIGN, STEP BY STEP
From targeting to measurement
Six points that make the difference between an SMS that gets read and one that gets ignored.
Writing
A short, clear message with a single action.
Tracking link
A short link to a page or WhatsApp, to measure clicks.
Scheduling
Sending at the most useful time for your audience.
Unsubscribe
A simple way to stop receiving messages.
Measurement
Clicks, replies and enquiries generated, compared with the goal.
[ 03 / METHOD ]
Our SMS method
A short campaign is prepared carefully.
01/
Goal
Offer, audience, date and expected action.
02/
Base
Checking contacts and consent, then segmenting.
03/
Message
Writing and approval of the text and link.
04/
Sending
Scheduling the campaign at the chosen time.
05/
Measurement
Results analysis and adjustment of the next campaign.
Why SMS marketing?
A well-prepared SMS campaign helps you:
Reach every phone
No app, no internet connection.
Get to the point
A short message, a clear action.
Follow up at the right time
An offer, a reminder or a dated invitation.
Complement email
The same base, two coordinated channels.
Measure
Tracked links and codes for each campaign.
Our deliverables
Depending on the project, an SMS campaign can include:
Strategy & calendar
Objectives, audiences and sending dates.
Segmentation
Recipient groups by interest or history.
Message copywriting
Short texts, approved before sending.
Tracking links
To measure clicks and enquiries.
Scheduling
Sent at the chosen time.
Campaign report
Results and next steps.
FAQ — SMS marketing
Yes, for short, expected messages: a limited offer, an invitation, a reminder. Its effectiveness depends mainly on the quality of the base and the relevance of the message.
We advise against it. Campaigns must rely on contacts who have agreed to receive your messages; we work from your own customer base.
SMS works on every phone, with no app; WhatsApp allows richer messages. The choice depends on your audience and goal; our automation and email & CRM teams can complement the setup.
With a tracked short link and a dedicated promo code, then by comparing enquiries and sales with the set goal.
The cost depends on the number of recipients, the number of sends and the preparation work. The quote is free and tailored to your campaign.
Yes. We work across Morocco: campaigns are prepared and followed up remotely.
Email marketing & CRM
Newsletters, automated sequences and lead follow-up: email complements SMS on the same contact base.
Email marketing & CRMGet started