[ 02 / EXPERTISE ]Logo & visual identity
Logo & identity•Across Morocco•Custom

Logo design &
brand guidelines

Logo design • Brand guidelines • Visual identity • Brand book • Logo redesign

Based in Casablanca, we work across Morocco.

A logo is often the first sign of a brand: on a shop sign, a website, a business card or packaging. It has to stay legible everywhere and look like the company.

We create bespoke logos and brand guidelines: every project starts from your business, your audience and how the brand will actually be used.

The project scope is defined with you and set out in a free quote.

Bespoke logo design and brand guidelines in Morocco

Mohtaoua creates bespoke logos, brand guidelines and visual identities for businesses in Morocco, from the first brief to the brand's usage rules.

A logo alone is not enough: brand guidelines set its versions, colours, typefaces and how to use it, so that every piece stays consistent.

There is no fixed package: the project scope (logo, brand guidelines, full visual identity) is defined according to your needs.

[ CASE STUDY 01 ]

CHIYAMEX

Branding

A stronger identity, more coherent content, and a digital ecosystem designed to convert.

[ CASE STUDY 02 ]

MILLENNIA — Training Centre

Branding · Digital

A premium learning brand and digital ecosystem built to be found, understood and chosen.

[ CASE STUDY 03 ]

TOPSYS

Technology · Retail

A digital ecosystem connecting TOPSYS products, business software and retail technology.

02 / Graphic charter

Brand guidelines &
visual identity

The rules that keep the brand consistent on every medium. Brand guidelines usually set:

  • Logo versions
  • Colours
  • Typefaces
  • Usage rules
  • Iconography
  • Standard layouts
[ 03 / METHOD ]

Our method

From brief to a brand you can use every day.

01/

Brief

Business, audience, competition, values and brand uses.

02/

Search

References, visual territory and first directions.

03/

Creation

Logo directions presented and discussed with you.

04/

Refinement

The chosen direction is refined until approval.

05/

Guidelines

Usage rules to keep the brand consistent across every medium.

Why a bespoke logo?

A well-built logo and brand guidelines help you:

01

Be recognised

A simple sign people remember and find everywhere.

02

Inspire trust

A polished image reassures before the first contact.

03

Stay consistent

The same rules for your team, your printer and the web.

04

Stand out

A sign designed for your business, not a generic template.

05

Last

A solid base to evolve the brand without starting over.

FAQ — Logo design &
brand guidelines

Every project is bespoke: the price depends on the scope (logo only, brand guidelines, full identity) and the materials to plan for. The quote is free.

It depends on the scope and the approval steps; the schedule is set with you when the project starts.

Brand guidelines set the rules for using the brand: logo versions and clear space, colours, typefaces, iconography, standard layouts and application examples. They let an in-house team, a printer or a supplier produce consistent materials.

A generator produces a generic sign. A bespoke logo starts from your business and your audience, and is designed for every use, from your shop sign to your website.

Yes. We work across Morocco; discussions and approvals can take place remotely.

Beyond the logo

Brand strategy, naming, packaging and art direction: discover our branding team to build the brand's full identity.

Branding & identity
Get started

Start with the problem.