Google Ads guide for training centers

Search, Performance Max, and landing pages to capture high-intent searches.

Étapes

  1. 1Commercial-intent keyword research
  2. 2Create a Search campaign per training program
  3. 3Write ads with extensions
  4. 4Deploy dedicated landing pages
  5. 5Configure conversion tracking
  6. 6Optimize bids and negative keywords

Erreurs courantes

  • ✕Keywords too generic ("training" alone)
  • ✕No mobile-optimized page
  • ✕Ignoring actual search terms
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