Marketing
Launch a successful digital acquisition campaign
Calendar, creative, budget and optimization for your product or seasonal launches.
Introduction: a seasonal launch is prepared 6 to 8 weeks before the peak
Every year, companies contact us too late: commercial objectives far from being achieved, budget to be burned urgently. A successful seasonal launch is being prepared from July for a peak in September — or earlier depending on your sector (sales, Ramadan, back-to-school).
In Morocco, digital demand is exploding over predictable windows. Those who structure their Meta, Google and WhatsApp campaigns convert with a controlled CAC. Others pay 2x more per lead.
The ideal calendar: July → September
Here is the schedule that we apply at Mohtaoua for our business clients in Morocco.
- July (H1–H2): offer audit, dedicated landing page, video creatives, tracking conversions
- July (S3–S4): launch of Meta + Google test campaigns, moderate budget (60% of peak)
- August (S1–S2): scale of winning audiences, +30% budget, launch of early-bird offer
- August (W3–S4): intensification, visitor retargeting, WhatsApp campaigns on lukewarm leads
- September (S1): “last places” emergency, aggressive retargeting, advisor reminders
- September (S2+): acquisition switch → nurturing on waiting list next wave
Structuring the seasonal offer that converts
A seasonal campaign does not sell a generic offer: it sells an opportunity limited in time with a clear benefit (promo, places, certification, delivery before date).
Messages that work combine gentle urgency, social proof and friction reduction (installment payments, guarantees, bonuses).
- Early bird: -10 to -15% or free handling fees until a fixed date
- Real emergency: stock or limited places (show the figure, not “soon full”)
- Social proof: video testimonials from alumni, insertion rate, partner company logos
- Unique CTA: “Take advantage of the offer” rather than “Learn more”
Meta Ads: seasonal campaign structure
On Meta, the seasonal launch is a receptive cold audience period. Structure into 3 distinct campaigns to keep budget control.
- Campaign 1 — Prospecting: Advantage+ or CBO, 3–5 creatives (15–30 s video, testimonials carousel)
- Campaign 2 — Retargeting: visitors landing 7/14/30 days, Facebook/Instagram page engagement
- Campaign 3 — Hot leads: lookalike 1–3% on N-1 customers or converted customers
- Targeting: 22–45 years old, business interests + target professions, geo city + 25 km
- Budget: start at 150–250 MAD/day per offer, increase to 400–600 MAD/day in peak August
Google Ads: capturing search intent
In seasonal launch, Google Ads becomes strategic: prospects type “offer [business] Casablanca”, “conversion seasonal launch [domain]”. Don't leave those clicks to your competitors.
- Search campaigns: transactional keywords (conversion, price, seasonal launch, September session)
- Performance Max campaigns: with seasonal launch assets + feed if multi-offer catalog
- RSA announcements: mention start date, early-bird, city, certification
- Extensions: additional links (program, testimonials, contact), call, location
- Auctions: Target CPA once 30+ conversions/month, otherwise Maximize Conversions capped
Landing page, WhatsApp and reminders
Seasonal traffic is expensive. Each unconverted visitor must enter a follow-up funnel.
Your landing page must display the deadline, the stock or remaining places, the 5-point offer and a short form (name, telephone, offer).
- WhatsApp: response < 5 min, welcome script with offer date + deposit payment link
- Follow-up D+1, D+3, D+7 on unconverted leads (automation or CRM)
- Retargeting: “Your limited offer is waiting for you” ad with countdown
- Tracking: Meta pixel + Google conversions + CRM conversion event
5 mistakes that cause you to miss the seasonal launch
These errors recur every year in our pre-launch audits.
- Wait until September to launch campaigns (CPL ×2, maximum commercial pressure)
- A single creative for 6 weeks (audience fatigue, drop in CTR)
- Generic landing page without mention of “September launch”
- No retargeting: 97% of visitors leave without converting
- Undersized sales team in August (unprocessed leads = wasted budget)
Conclusion: anticipate, structure, scale
A seasonal peak is expected. Plan in advance, test in quiet times, intensify at the right time.
Need a turnkey plan? Our team structures your Meta/Google campaigns, optimizes your landing and configures your WhatsApp reminders.
FAQ
Ready to accelerate your growth?
Get a complete diagnosis of your acquisition and a concrete action plan, whether or not you decide to work with us.