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Meta Ads vs Google Ads: which channel for your business in Morocco?
Objective comparison for e-commerce, services, health, real estate and B2B.
Meta Ads: creating demand
Meta (Facebook & Instagram) excels at reaching audiences who are not yet actively looking for an offer. Ideal for launches, promotions and awareness.
Google Ads: capturing demand
Google intercepts searches with commercial intent. Perfect for sought-after Offers (languages, IT, health) with often higher ROAS in the short term.
Our recommendation
For most businesses, the combination of Meta (volume) + Google (intent) over 3 months offers the best balance of cost and quality.
FAQ
Variable depending on the offer. Meta is often cheaper in volume; Google may be more qualified.
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