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Advertising
Meta Ads vs Google Ads: which channel for your training center?
Objective comparison of the two advertising levers for education in Morocco.
Meta Ads: creating demand
Meta (Facebook & Instagram) excels at reaching audiences who are not yet actively searching for training. Ideal for launches, promotions, and brand awareness.
Google Ads: capturing demand
Google intercepts searches with commercial intent. Perfect for in-demand training programs (languages, IT, healthcare) with often higher short-term ROAS.
Our recommendation
For most centers, the combination of Meta (volume) + Google (intent) over 3 months offers the best cost/quality balance.
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