Digital marketing guide for Morocco

Roadmap to structure acquisition, conversion and retention: channels, tools and budget priorities.

Étapes

  1. 1Clarify goals and KPIs (leads, revenue, acquisition cost)
  2. 2Map customer journey (awareness → conversion → retention)
  3. 3Pick priority channels (Meta, Google, SEO, email, WhatsApp)
  4. 4Set up tracking and CRM to measure every dirham
  5. 5Create landing pages and content matched to intent
  6. 6Test, optimize weekly, scale what works

Erreurs courantes

  • ✕Spreading budget across too many channels without data
  • ✕Sending traffic to a generic homepage
  • ✕Ignoring post-lead nurturing (email, WhatsApp, retargeting)
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FAQ

Meta Ads to create demand, Google Ads if your offer is already searched, SEO in parallel for mid-term.

From 8,000 MAD/month excl. media for structured execution; media varies by sector and goals.
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