Higher education school (anonymized)
Higher education school (anonymized) — video 1
Capturing high-intent Google demand for CampusUp with a Search + Performance Max structure that dramatically increased return on ad spend.
All case studies
E-learning
Google Ads
Performance Max
6.1x ROAS via Google Ads for CampusUp
Capturing high-intent Google demand for CampusUp with a Search + Performance Max structure that dramatically increased return on ad spend.
Anonymized case study for illustration. Visuals are representative; performance varies by context.
Client: Higher education school (anonymized)
132,000 DH / month
Budget
980
Leads generated
68 DH
CPL
6.1x
ROAS
5 months
Duration
Objectives
- 1Capture search demand for certified training programs
- 2Maximize ROAS on a constrained budget
- 3Lower CPA while increasing volume
Strategy
- Audit and high-intent keyword research
- Search architecture by training theme
- Performance Max campaigns fed with premium assets
- Ongoing bid and Quality Score optimization
- CRM connection for optimization on qualified leads
Gallery
Videos
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