Graduate school (anonymized)
Graduate school (anonymized) — video 1
Conquering high-intent demand on Google for CampusUp, with a Search + Performance Max structure that exploded the return on investment.
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E-learning
Google Ads
Max Performance
ROAS 6.1x via Google Ads for CampusUp
Conquering high-intent demand on Google for CampusUp, with a Search + Performance Max structure that exploded the return on investment.
Anonymized case study for illustration. Visuals are representative; performance varies by context.
Client: Graduate school (anonymized)
132,000 DH / month
Budget
980
Leads generated
68 DH
CPL
6.1x
ROAS
5 months
Duration
Objectives
- 1Capturing research demand for certification training
- 2Maximize ROAS on a constrained budget
- 3Decrease CPA while increasing volume
Strategy
- High-intent keyword audit & research
- Architecture Search by training theme
- Performance Max campaigns powered by premium assets
- Continuous optimization of auctions and quality score
- CRM connection for optimization on qualified leads
Execution
- 1Google Ads account restructuring
- 2Creation of 8 thematic ad groups
- 3Performance Max deployment
- 4Dedicated Search landing pages
- 5CRM connection for offline optimization
Technologies
- Google Ads
- Max Performance
- Next.js
- Google Analytics 4
Gallery
Videos
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