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E-commerce & Retail
caseStudies.tags.e-commerce
Meta Ads
CRO
Fashion e-commerce: ROAS 4.8x and +2 M MAD quarterly turnover
Launch and scaling of a Shopify store with Meta Ads campaigns, product shooting and abandoned cart automation for a Moroccan fashion brand.
Anonymized case study for illustration. Visuals are representative; performance varies by context.
Client: E-commerce brand (anonymized)
72,000 DH / month
Budget
3 200
Leads generated
42 DH
CPL
4.8x
ROAS
4 months
Duration
Objectives
- 1Launch the online store quickly
- 2Scaling sales via Meta Ads
- 3Reduce shopping cart abandonment rate
Strategy
- Shopify setup + local payments
- Product shoot and optimized sheets
- Meta catalog + retargeting campaigns
- Abandoned cart email/WhatsApp sequences
- Mobile checkout CRO optimization
Execution
- 1Shopify store development
- 2Production 40 visual products
- 3Launch of Meta catalog campaigns
- 4Abandoned cart automation
- 5Weekly ROAS reporting
Technologies
- Shopify
- Meta Ads
- Klaviyo
- WhatsApp API
- stripe
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