Professional training center (anonymized)
Professional training center (anonymized) — video 1
Complete overhaul of Skola's paid acquisition—from irregular lead volume to a predictable engine generating 1,200+ qualified inquiries per month.
All case studies
Professional training
Meta Ads
CRO
Automation
1,200 leads/month for a training provider
Complete overhaul of Skola's paid acquisition—from irregular lead volume to a predictable engine generating 1,200+ qualified inquiries per month.
Anonymized case study for illustration. Visuals are representative; performance varies by context.
Client: Professional training center (anonymized)
88,000 DH / month
Budget
1 240
Leads generated
53 DH
CPL
5.2x
ROAS
6 months
Duration
Objectives
- 1Generate predictable, scalable lead volume
- 2Reduce cost per lead below 55 DH
- 3Improve lead quality passed to advisors
Strategy
- Full Meta Ads account restructure into ABO campaigns
- Native benefit-driven video creatives
- Server-side conversion tracking (CAPI)
- Dedicated landing pages per program with ongoing A/B tests
- Email + WhatsApp nurturing for warm leads
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Videos
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