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Vocational training
Meta Ads
CRO
Automation

1,200 leads/month for a training organization

Completely overhauled Skola's paid acquisition, moving from an irregular volume of leads to a predictable machine generating over 1,200 qualified requests per month.

Anonymized case study for illustration. Visuals are representative; performance varies by context.

Client: Professional training center. (anonymized)

1,200 leads/month for a training organization
88,000 DH / month
Budget
1 240
Leads generated
53 DH
CPL
5.2x
ROAS
6 months
Duration

Objectives

  • 1Generate a predictable and scalable lead volume
  • 2Reduce the cost per lead below 55 DH
  • 3Improve the quality of leads sent to advisors

Strategy

  • Complete restructuring of the Meta Ads account into ABO campaigns
  • Producing profit-oriented native video creatives
  • Implementation of server-side conversion tracking (CAPI)
  • Dedicated landing pages per training with continuous A/B testing
  • Email + WhatsApp nurturing sequence for lukewarm leads

Execution

  • 1Meta Ads account deployment in 5 days
  • 2Production of 12 video creatives/month
  • 3Landing page launch via training
  • 4Setting up WhatsApp + email sequences
  • 5Weekly budget and audience optimization

Technologies

  • Meta Ads
  • Next.js
  • HubSpot
  • WhatsApp API
  • Google Tag Manager

Related services

Gallery

Videos

Professional training center. (anonymized)

Professional training center. (anonymized) — video 1

Completely overhauled Skola's paid acquisition, moving from an irregular volume of leads to a predictable machine generating over 1,200 qualified requests per month.

“In 6 months, EduGrowth multiplied our registrations by 4. A data-driven and transparent team.”
Camille Robert
Director, Skola Training
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