Social-media identity & acquisition for Millennia (Marrakech)
Complete management of digital communication for Millennia Group Privé, training center in Marrakech (languages, IT, TELC/Goethe preparation). Creation of a premium graphic line and multilingual social media campaigns (Arabic, French) which caused registration requests to take off.
Anonymized case study for illustration. Visuals are representative; performance varies by context.
Client: Private school group (anonymized)

Objectives
- 1Build a coherent and recognizable visual identity on networks
- 2Generate a regular flow of training registration requests
- 3Cover the entire offer: German, English, French, Spanish, IT
- 4Animating the community around key events (Ramadan, Eid, recruitment, current events)
Strategy
- Artistic direction and variation of templates in the brand’s colors
- Multilingual editorial calendar (Arabic / French) published on Instagram & Facebook
- Visuals of promotional offers (language packs + free IT)
- Trainer recruitment campaigns and brand posts
- Seasonal and awareness content to maximize engagement
Execution
- 1Complete graphic line redesign
- 2Monthly editorial calendar
- 3Production Reels and Carousels
- 4Local Meta Ads campaigns
- 5Monthly engagement reporting
Technologies
- Meta Ads
- Canvas
- After Effects
- Instagram
Gallery
“Our presence on the networks has become professional and constant. The visuals finally reflect the image of our center.”
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