All case studies
Health & Clinics
Branding
Google Ads
SEO
Private clinic: +180% appointment requests
Visual identity, website and local Google campaigns for a clinic in Marrakech: visibility, trust and online appointment booking.
Anonymized case study for illustration. Visuals are representative; performance varies by context.
Client: Private clinic (anonymized)
38,000 DH / month
Budget
420
Leads generated
78 DH
CPL
—
ROAS
3 months
Duration
Objectives
- 1Strengthen the credibility of the online clinic
- 2Generate qualified appointment requests
- 3Position yourself on local searches
Strategy
- Premium visual identity overhaul
- Showcase site with WhatsApp appointment booking
- Optimized Google Business Profile
- Local Google Search campaigns
- Educational content for health SEO
Execution
- 1Creation of graphic charter
- 2Next.js website development
- 3Local Google Ads setup
- 4Google Business listing optimization
- 5Onboarding training in lead tracking
Technologies
- Next.js
- Google Ads
- Google Business
- WhatsApp Business
- Figma
Gallery
“Our patients find us on Google and make an appointment directly. A real change.”
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