E-learning organization (anonymized)
E-learning organization (anonymized) — video 1
Construction of a multi-channel nurturing machine that converts dormant leads into registrations, without human intervention in the first stages.
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Online training
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Automated registration funnel for EduNext
Construction of a multi-channel nurturing machine that converts dormant leads into registrations, without human intervention in the first stages.
Anonymized case study for illustration. Visuals are representative; performance varies by context.
Client: E-learning organization (anonymized)
55,000 DH / month
Budget
720
Leads generated
65 DH
CPL
4.7x
ROAS
4 months
Duration
Objectives
- 1Reactivate a database of cold leads
- 2Automate qualification and reminders
- 3Increase the lead → registration conversion rate
Strategy
- Lead scoring and segmentation in CRM
- Email + SMS + WhatsApp scenarios triggered by behavior
- Automated mid-funnel webinars
- Optimization of sequences by A/B tests
Execution
- 1Existing lead path audit
- 2HubSpot + WhatsApp setup
- 3Creation of 4 automation scenarios
- 4Sales team training
- 5Real-time KPIs dashboard
Technologies
- HubSpot
- WhatsApp Business API
- Zapier
- Looker Studio
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