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Hospitality & Tourism
Web development
SEO
Visual creation

Riad boutique: +45% direct reservations

Immersive website, drone video and local SEO for a luxury riad: reduce dependence on OTAs and increase direct bookings.

Anonymized case study for illustration. Visuals are representative; performance varies by context.

Client: Boutique hotel (anonymized)

Riad boutique: +45% direct reservations
On quote
Budget
290
Leads generated
CPL
3.2x
ROAS
4 months
Duration

Objectives

  • 1Increase bookings without OTA commission
  • 2Enhance the online customer experience
  • 3Improve local SEO

Strategy

  • Premium website with gallery and direct booking
  • Drone video and professional photos
  • Local SEO “riad + city”
  • Meta campaigns for the low season
  • Booking engine integration

Execution

  • 1Immersive website UX design
  • 2Photo and drone shooting
  • 3Site development + booking engine
  • 4Local SEO and Google Business
  • 5Seasonal Meta Campaigns

Technologies

  • Next.js
  • Booking engine
  • After Effects
  • Google Ads
  • Meta Ads

Gallery

Videos

Boutique hotel (anonymized)

Boutique hotel (anonymized) — video 1

Immersive website, drone video and local SEO for a luxury riad: reduce dependence on OTAs and increase direct bookings.

The site and the videos convey the atmosphere of the riad. Direct bookings have surged.
Manager
Riad boutique, Marrakech
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